Characteristics of Successful WordPress Website Owners
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Everyone wants online success. But why is it that not everyone realizes that outcome? Because online is not for the weak of heart…
I’ve come to recognize essential success characteristics over the years. The most common is not realizing the investment in dollars and time, knowledge, and skill acquisition required.
Nothing happens online by osmosis.
If Everything Were Equal
Let’s assume everything is equal for the sake of this article. Although, to be honest, rarely is that the case. A website’s success level is primarily based on the decisions made by the website owner.
Let’s say you have a user-friendly, mobile-responsive, visually attractive website. You offer great content and appropriately priced products or services in demand. So, what is left?
The website owner then becomes the catalyst. Based on the decisions they make and their work ethic. Where they put their efforts and how they invest in their program.
For those who do reap online rewards, there are specific characteristics they all have in common. I can spot those that are a natural a mile away. I can also identify those requiring a helping hand and a nudge in the right direction. (Some are more open to that “nudging” than others.)
Successful WordPress Site Owners…
Prioritize and Automate Critical Tasks
Understanding what is at the core of your program and what you must do regularly is critical. Ignoring these tasks does not make them any less essential or negotiable.
For example, having a backup system and keeping your theme and plugins updated is at the top of that list, not only from an operational point of view but also from a security point of view. You don’t want to be hacked, and if that does happen, you need to be able to recover — quickly.
They realize the importance of protecting their investment and their brand. When roadblocks arise, they repave them with better processes. If they don’t have the time, they automate or partner with a professional to handle the various and necessary tasks they don’t want to deal with.
Have Professional Communication Skills
Exude Expertise, Authority, and Trust
They post content regularly that their site visitors will value in a tone that talks to them. Not at them. They leave out all the narcissistic hyperbole you see on so many other sites of no value to visitors.
They freely and willingly share their knowledge and expertise on their site, groups, and forums. By doing so, they build a solid brand that lends to their credibility and authority without being braggadocios.
Are Expert Listeners
Successful business people learn that everything they ever need to know to be successful can be found if you take the wax out of your ears. And listen.
They relish the tremendous insights into what direction they should go, what content they should add, and what they need to plan for. They accomplish this by being keenly aware of the trends and discussions within their target market.
When customers ask the same questions, they take notes and add the topic to their FAQ, support documents, and posting schedule. They also use that opportunity to ask follow-up questions to gain additional insights.
Embrace Knowledge Acquisition
That’s fancy-schmancy for being open to learning and the frustration that goes with that. They understand that technology isn’t going to wait or slow just for them to hop on the train and hang on for the ride. So, they plan, set goals, and hold themselves accountable.
They read, review, test, tune, and try new concepts, programs, software, plugins, and themes. Whatever it takes so that they remain on edge. Yeah, that can be as frustrating as all get out, but they know that is how they keep ahead of their perceived competitors while contributing to their inevitable success.
Can you integrate the above characteristics?
Yes, you can with the right mindset and dedication. And a work ethic like no other.
By not acquiring the above characteristics, you cannot expect any realistic level of success. Online is not a forgiving environment. It is now one of the most brutally competitive business arenas that exist.
You will enjoy results if you approach your program by keeping these characteristics front and center and doing your best. Don’t claim you are “trying” — become a doer and do. That is the ultimate characteristic of a successful WordPress website owner.
At your service,
