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How to Build Awareness and Traffic for Your New WordPress Website

Estimated reading time: 5 minutes

You are a proud new Website owner who wants to ensure your site is seen. But where do you start? The first thing you need to realize is that this will take time. Your site is new, and thousands, if not millions, of other websites have already been online and working on theirs before you. This means you need to get some basics in place.

Waiting to gain top-page rankings on Google is a waste of time. That may never happen. So you need to be realistic and proactive about what is involved and what you need to do to gain exposure and hopefully build relevant rankings over time.

Mark Twain goes on to say…

The secret of getting started is breaking your complex overwhelming tasks into small
manageable tasks, and then starting on the first one.
Mark Twain

First Steps After Launch

Setup Google Search Console:

Verify your site and submit your sitemap. At the same time you are there, set up your Google Analytics account to track the activity on your site.

Claim, verify, and manage social media profiles:

Ensure all your social handles are identical (or as close as possible). Then ensure your header image and color scheme are consistent and match your site. Building your brand consistency is critical. You want folks to know they’ve landed on any of your profiles because they all have the same look and feel.

If your biz is local:

Customize your Business profiles on Google, Bing, and other related sites.

Write a Quality Blog Post

Every week to start and then promote it!

Build and nurture your email list.

You want to set up a signup form so folks are notified of new Blog posts. Then set up another list that is for your newsletter or special announcements. When you post a new Blog, subscribers will get an email. Your newsletter list will consistently cover other activities, updates, and specials. Find a schedule you can keep once a week, every other week, or once a month.

After the above is in place — then the real work begins! So here’s a quick list of considerations to keep front and center moving forward.

More Tips to Build Awareness for your New WordPress Website

And some great resources for you to check out!

Build your brand in everything you do!

This includes using your website domain email address. For example, using @gmail, @yahoo, and @hotmail does not help to build YOUR brand! (Be sure to master proper Business Email Etiquette too!)

Be unique!

Constantly seek ways to differentiate yourself from all the similar businesses already online. You can do this with design and graphics. Be creative!

Show your personality — there is only one you. Use you to your advantage! Your About page can be a great place to set you part.

Folks like doing business with those they know, trust, and like. So use your About page to share photos and personal information to humanize your site and make you more approachable.

Why do you do what you do? What do you stand for? You need to stand out and not be a “me too” business.

Start a referral program.

Referral programs are a great way to get other folks to promote and discuss what you offer.

Set up Google Alerts

For your business name and URL. This will help you “eavesdrop” on where your business is mentioned and what others say.

Start a podcast.

I recommend checking out Blubrry because it integrates with WordPress. In addition, the Blubrry plugin PowerPress ensures that users do not have to leave your website and that you can build your brand.

PPC Advertising

Google, Twitter, and Facebook all have advertising programs. But first, do your homework so you understand how to test and tune your program for the best results (and to optimize costs). HINT: Consider bidding on the competitor’s terms!

Create an online course.

Do you have knowledge or experience that can help folks? Check out the LearnDash plugin.

Offer a Free eBook.

A tip sheet or how to help your customers is a great way to collect email addresses! And there’s a plugin for that: Easy Digital Downloads.

Infographics

Create a shareable Infographic using Canva.

Pinterest

Create Pinterest boards for your products.

Do keyword research.

Spend some time once a month looking for new opportunities. In particular long-tail keyword phrases (3-4 words).

YouTube

If you have the gift of gab, think about starting a YouTube channel with tutorials, how-tos, or just sharing information your target market can use.

READ: How to Use Free Google Tools to Improve & Grow Your WordPress Website

Time to Compete!

I hear you — who has time for all of this? You do! Remember, online is not a build-it, and they will come environment. We can’t do business with you if we don’t know you exist!

Those who rise above the noise are the most unique, have a story that potential customers are drawn to, and have the service to back it up. And they will rule the day! No less than the right mindset will do!

At your service,
Judith: WordPress Consultant and Coach

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