The reality is to succeed online, you cannot be average.
White Glove Support for Extraordinary Netrepreneurs
adjective: extraordinary; adjective: extra-ordinary
1. very unusual or remarkable.
If you want to be extraordinary, you first have to determine what is holding you back. Do any of these statements sound familiar?
- You are intimidated by technology — and online marketing.
- Much of what you read concerning what you have to do to succeed is mind-boggling.
- You feel overwhelmed with all the demands on your time.
- Being tied to your website all the time is not an option. You wonder how to automate some of the necessary tasks.
- Technology changes so quickly it feels like you cannot keep up.
- You are concerned about spending money on something you think will wind up not working as technology evolves.
Back to Very Unusual or Remarkable
So how do we do become remarkable? You partner with someone who can hold your hand throughout the entire process, be your advocate and guide you along the way.
What's unusual about that? Most folks do not realize the complexity of succeeding online and go the DIY route. Sometimes unusual = intelligent.
I've been at this for 26 years, giving me unique insight into how technology and the pace at which it evolves affect business owners. Let me share with you several patterns that became clear over the years …
- Most website owners are not up to the challenge that online success requires. It is not that they are not smart enough. It's just that they are fish out of water. Online success is much more complex and requires a level of commitment that surprises and frustrates pretty much every onliner (including myself at times). From the knowledge and skill acquisition necessary to applying techniques and strategies that need to be used to reach their goals.
- When reality hits them in the back of the head, and that happens to every one of us at some point, it's time to embrace and evolve. Too many do not. In my experience, 6 out of 10 onliners want things to “happen” and for the least amount of money and effort possible. Not very extraordinary, right? Put up a site, add an eStore, and the orders will flow. If only it were that easy. But it isn't.
- The “extraordinary” onliner is wise enough to acknowledge their weak technology experience. Coincidentally these are the same netrepreneurs that appreciate the value in partnerships with proven professionals to handle what they don't have the time or desire to learn or embrace. They are then free to run their business — what they genuinely enjoy and do best!
The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.
Here's a peak into my netrepreneurial journey.
When I first started my business, I tried to be everything to everyone. As I evolved with technology, it became clear that I could no longer follow that path for the level of customer service and support I knew sole-props and small business owners would need.
So I specialized. Not only for the good of my business but just as much for the benefit of my clients. I specialized in my niche (sole-props and small biz) and the type of clients I knew could benefit from and would appreciate the uncommon skill-set, knowledge, and support that I have to offer. That created a win-win for both sides.
WordPress and White Glove Support
When WordPress was created, I knew WordPress would be the solution for the business owners I partnered with. At one time or another, every single client I worked with voiced their desire to have the ability to add and modify content on their websites without having to know any code (or rely on a third party to do so for them). That was 18 years ago.
As technology continued to steamroll ahead, keeping up with updates, security issues, best practices, SEO, and marketing trends became overwhelming for my clients. (Now add Gutenberg to the mix, and more have realized the benefit of having their own coach on call).
In addition to running their businesses, all that resulted in their website responsibilities became something they avoided. Something had to give.
What resulted were lost rankings, hacked sites, lack of inquiries, and huge disappointment levels. They learned the hard way that online is not a build it, and they will come. Then, an overall malaise set in.
I want to share with you one of favorite quotes that I keep on file as a reminder:
Anyone can quit when the going is hard, but a thoroughbred never quits until he wins.
The going is always hard on the road to greatness. If success were easy, everyone would achieve it. NFL All-Pro lineman Brian Holloway recalled that when he was playing for the New England Patriots and the Los Angeles Raiders, there wasn’t a single day when he didn’t feel like giving up because the road was too tough and the sacrifices were too great. He didn’t quit, of course; he was willing to pay the price because he was determined to succeed. True thoroughbreds never quit. Competition only spurs them, and obstacles merely reinforce their determination to succeed. If you have not yet achieved greatness in your life, it is because you have been willing to settle for less. You may not cross the finish line first every time you try, but if you stay in the race, you will eventually prevail.~ Napoleon Hill
The terminology “White Glove Service” provides an image of high-end personnel wearing white gloves offering personalized support and exceeding customer expectations. Some do not want or feel they need White Glove level support. That's fine. But for those who do, that is the level of service and support that I offer.
Can You be Extraordinary and Remarkable?
- Are you brave enough to push through frustration?
- Do you choose your website services based on quality first?
- Can you fearlessly embrace new concepts?
- Will you carve out time to learn new skills?
- Can you welcome constructive criticism?
- Do you have the potential to be extraordinary and remarkable?
If you answered with a resounding “Yes!” to the above questions, you are (or have the potential to be) one of those unusual, remarkable, extraordinary netrepreneurs. You need a partner to rely on to have the information and guidance you need to experience ROI.
Desire is the key to motivation, but it's determination and commitment to an unrelenting pursuit of your goal – a commitment to excellence – that will enable you to attain the success you seek.
~ Mario Andretti
Tell me about your project and let's get to work.
At your service,