Recommended WordPress Products and Services

Start with a Premium WordPress Theme

Your theme is the most important choice you will make! Using a premium theme with a solid framework that offers child themes for every look and application is a must have. Click here to review the themes I trust for my own sites.

I've written about WordPress and builders here. If I were to use a builder it would be on a new site (without any other previous builder code) and it would be Elementor. Elementor allows you to visually build your site by dragging and dropping elements. Unlike other builders, it allows in-line editing and, in my experience, leaves behind the cleanest code.

But if you have no idea about code and totally want to give a DIY approach a go, Divi is the theme and builder for you. As of January 2021 they've made some incredible performance improvements! More on Divi and considerations.

When it comes to WordPress — hosting matters. WordPress is database driven and has unique resource needs. Only a Managed WordPress platform can cater to that. This makes sure security and performance issues are directly compensated for.

This site is hosted on WPEngine
Which includes Genesis and StudioPress Child themes!

My other sites are hosted on SiteGround:

I have been a WPMU DEV member for almost a decade. Home of the indispensable Smush and Hummingbird Pro plugins and so much more.

WPMU Dev is a league of WordPress experts and the creators of your complete WordPress developer toolkit. Members have access to dozens of services, including managed hosting, performance, security, SEO, Multisite plugins, marketing tools, and more – all with 24/7 live support. If you are going to invest in a premium WordPress product membership — this one should be at the top of your list!

For a couple of my sites that do have comments enabled or get a ridiculous amount of spam sign-ups, I cannot speak highly enough about CleanTalk for Spam Protection.

OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. If you want to grow your email list, improve your website conversions, and reduce cart abandonment — you need OptinMonster.

All I can say is WOW! When I discovered how easy it was to create PDFs from WordPress pages and posts, I was beyond surprised! Just think about how you can create downloadable marketing materials, sign-up incentives and mini-ebooks from the content you already have in written. Very cool!

SEO doesn't just “happen”. Actually nothing happens by osmosis online. So you work at it but how do you know if your efforts are paying off if you aren't tracking the results (or lack thereof). SEMRush offers all the tools you need in one dashboard. Including a Social Media Toolkit, which enables automated posting, tracking, promotion, and analytics across the major social channels. Test, track and react!

Smash Balloon is the best WordPress social feeds plugin because it lets you create completely customizable social media feeds tailored to your website. Very cool!

I talk about keyphrases a lot. You have to know what phrases your market is using to find what you have to offer. You then integrate those terms into your pages and posts. That's how you get rankings. Discover what your potential customers are using and put that data to work.

You create an marketing email that then links to your website. But are y ou just linking to any page or a page that will convert for the specific focus of that particular campaign? ConvertKit makes creating powerful converting landing pages easy.

There are other cart and eCom plugins available. But if you want to have a full-fledged eCommerce operation, made to work with WordPress and tons of extension and add-ons, Woo it is.

I've always been a fan of Ninja. I've tried all the others and found that Ninja was just more user-friendly. And for most needs, even complex forms, Ninja does the trick right out of the box. Need a bit of special functionality or integration with other services? You can purchase add-ons as needed.

Membership sites are a great way to monetize a community and offer different levels of service offerings to your target market. Adding a membership area to your site is also a great way to add a service hub for your established customers too.

Offering courses is one of the lucrative ways to share your knowledge and expertise. WPCourseware makes the process user-friendly and easy to setup. With tons of how-tos and support as well

You may know I am not a fan of builders. Now that WordPress has the new Gutenberg editor, why add another plugin and unnecessarily use more resources? With that said, if I were to use a builder, it would be Elementor. I have worked on a bunch of sites using this add-on and the difference from other builders is that it uses blocks, like Gutenberg in lieu of locking you in to other “builders” where your entire website is built on that builder's shortcodes . That said, you can still get “locked” into Elementor-specific blocks.

I've used this plugin on and off for quite a while. Depending on what your website is about, what you are offering, and to whom you are offering it, there is legal text that you should have on your site. Just enter your business details & click save to generate 25+ policy pages required for any type of website. Examples such as Privacy, Cookies, T&C, GDPR, CCPA, affiliate statements and more.

This is a visual medium and images matter more that most realize. Quality images when consistently integrated into your website will contribute to building a positive impression of your brand.

I have found quite a few unique, feature-rich and inexpensive WordPress plugins on Envato. When I can't find what I need, I go to this site and see what's available. Gravitate to the plugins that are highly rated and tested up to the latest version of WordPress.

With this plugin you can create links using your domain to post on social media or any marketing venue. This is great to cover those ugly long links, including affiliate links. Plus you can then track the click-thrus too!

What's cool about Blubrry is they have their own plugin that makes managing your podcast easy directly from your WordPress site and offers hosting with stats, social and monetization options. Plus you can easily submit to Apple and Google podcasts.

ConvertKit is a full-featured email service provider. Thanks to its ease of use, automation and other features, it's one of the fastest-growing email marketing companies around. It also offers customizable sign-up forms, email automation and landing pages to help bring in more email subscribers.

Have a stunning coming soon landing page design and even collect email addresses before you launch your new site. Or, you can use this plugin to redesign in the background while letting site visitors know your status.

If you have a blog, you need to learn how to write engaging quality grammatically correct content. Working on your writing skills is something that is a work in progress. With a continual learning curve. Something I work at with every article I create. Grammarly will help you to continually hone your writing skills.

Your logo will be that one little graphic that sets the personality and recognition at a glance for your brand. Having a professionally created logo that your business will be known for is invaluable. Find a professional designer or start a contest for designers to compete for your project.

Here's another creative market place for all kinds of creative goodies you can use on your site. Go there and poke around — you might find that you get inspired!