10 Starter Marketing Tips for Your New WordPress Website
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2025 will be another year of challenges, especially for those with new websites, as technology is advancing at a dizzying pace. As each year passes, things become more complicated, requiring more attention to detail. Which then requires more time and money.
Successful websites are not for the weak of heart. It takes more commitment than ever.
Judith
The current environment had folks beginning all kinds of new side-hustle websites to try and create additional income. Now, the inverse could come into effect as hopes are high for the future economy.
While having a better potential economy helps, hard work is still necessary. You just get better results from your efforts. However, efforts must be made to achieve any expectation of success.
There are always new and inventive ways to promote your WordPress site or Blog. The key is ensuring you actively promote your website by consistently performing these essential tasks.
Here are the ten ways to promote your new website and links to my other posts, allowing you to delve deeper into each topic. Once you’ve got the following activities down pat, you can move on to more aggressive and experimental ways to get attention or buzz.
How to Promote Your New Website
Install the SEO Plugin of your choice.
I use Yoast SEO. When you follow the guidance provided by this plugin and complete all the fields provided for each page and post, you can be confident that you’ll have your search optimization basics properly in place.
The Readability review and guidance are invaluable in helping you create easy-to-read SEO-friendly content and improve your writing skills over time.
Add unique and valuable content consistently.
I know — that’s all you hear about — content, content, content. But there’s a darned good reason for that!
Your content, personality, and expertise will set your WordPress website apart from the thousands (or hundreds of thousands) fighting for the same eyeballs. So, when writing your posts, be sure to create post titles that are attention-grabbing and descriptive of your post’s content while including the primary keyword phrase for that article.
Comment on other Blogs.
Not just generic blah-blah-blah. Comment with your unique perspective or input. Don’t just comment to comment — add value to the conversation. It also helps to show your personality — there is only one you, and you are your best asset.
Share your point of view or experience on forums, too. But refrain from shallow, “me too” comment participation. This does not lend to your being viewed as approachable or having the expertise someone “out there” may be looking for. Always use proper grammar and spelling in all your online communications, regardless of venue.
Set up profiles and join social networks.
Make sure your branding is consistent across them all. Use the same graphical assets, logos, and color schemes so that those who don’t know you will begin to recognize your presence at a glance.
Even if you don’t plan to be overly active at any networking site, be sure to have a presence by joining and setting up your profile with a link to your website.
Be as active as you can on X, Facebook, and LinkedIn.
Or your preferred social media sites. No one has the time to be active on all networks all the time. Participate where you know your market is and be present. Choose the top 2 to 3 and participate consistently.
Post your Blog posts on Social Media sites.
Then, back them up with personal comments and quickly respond to any input. While it is easy to put everything on auto-pilot, if everything is auto-posted, you aren’t really being “Social” are you?
Listen to your customers.
You know your market; you always talk to current and potential customers. What are they interested in? Write about it.
What questions do you get asked most? Write about that. List posts work well. Top 10, Top 5, Top 101 — you get the idea. But make sure the lists provide value.
Test the waters with online advertising.
Facebook, X, and LinkedIn have programs to help you target your market. Start small and build based on what works for your business model. Do some A/B testing to get a baseline of what works.
Don’t forget off-line promotions.
Not all promotions have to be online. Chambers of Commerce, Clubs, and local associations constantly seek new speakers.
Always have a supply of business cards available. Post them on bulletin boards and hand them out when the opportunity arises.
Hype, Hard Work, and Success
Regardless of what some current TV commercials may want everyone to believe, the really, really, really hard work begins once your site is live. And it’s all about promotion!
“Build it, and They Will Come” does not apply online. Build it, promote it, talk it up, and build some more. Rinse and repeat. Whallah, success!
At your service,
