One of the most asked questions sent my way is for me to explain in a “simple and clear” way what you need to do to get those coveted backlinks that certain search engines look at to determine rankings.
Here you go — simple and clear:
Craft Link Worthy Content!
1. To make by hand.
2. To make or construct (something) in a manner suggesting great care or ingenuity.
It’s is that simple. Now, creating that link worthy content may not be that simple because to be link worthy means:
- You are providing needed information that many are looking for and seeking out.
- Your have a different spin or point of view that makes your article/page/post unique.
- Your content is well written, credible and informative — in other words it has substance.
And, anything of true quality takes time, effort and skill to create. No wham-bam-thank-you-mams here! Sorry, if you claim you want rankings, more exposure, more inquiries, you’ve got to have content that rocks.
Don’t want to do that? Then never ever say “but I’m not being found on search engines”. Because you know what, even creating great content is not the end-all-be-all — but it is the best way to build a foundation for good things to happen over time.
Too many create pages that are filled with sales-pitchy blah-blah-blah. Boring stuff that folks won’t read. Not link worthy.
Others write articles that are shallow in purpose and do not teach or guide readers on anything of benefit. Here again, not link worthy.
Then there are those who post other author’s articles on their site — not unique enough to link to because they are probably on other sites as well. Plus the “big g” (small caps intentional) blogged about decay and fall of guest blogging.
Truly link worthy content is not cookie-cutter content. That is exactly why one-way inbound links indicate to search engines that the content that is being linked to has value. Try to manipulate that and you will get whacked. Link worthy content is not something you can easily dish out — that is why certain Blogs (not every Blog) are so popular.
Blog posts can be great link worthy fodder because you are expected to add your unique perspective, opinion, attitude and personality while offering the info your target market finds interesting. You do know what your site visitors find interesting, right? If not look at your inquiries, server logs, market data and stats and get to know your target market intimately.
Then write posts that make their life easier, answer their most asked questions, or that educates them on topics they thought they knew but, thanks to you, found they still had more to learn.
Once your content is buffed and shined, share it on Twitter, LinkedIn and Facebook (at least). Then share it again. Yep, having a Website that gets found means you need to be a social butterfly. And not just auto-posting — you need to actually be social!
…relating to or involving activities in which people spend time talking to each other or doing enjoyable things with each other.
Now you know what to do, where to start — start crafting your link worthy content! You’ll get more inbound links, improve rankings, you’ll build trust and grow your market over time. No way around this folks, so what are you waiting for — Chop-Chop!
At your service,