How to Craft Link-Worthy Content
Reading Time: 6 minutes 
If you want inbound links, it makes sense to offer content worth linking to. That requires creating content your target market needs, is searching for, and can put to use.
Someone stops by and reads your stuff. “Wow! That’s good stuff! I’m going to share it on my X account!”
Or, a blogger writing an article on their website looks for a resource or a how-to article that complements the topic. They find your article that fits the bill and link to you in their post.
How to Acquire Inbound Links
One of the questions I get asked most after launching a new WordPress website is how to acquire inbound links. Unlike in the past, when people linked to other sites at will, today you need outstanding content that gets found.
Here you go—simple and straightforward…
Create Content Worth Linking To
craft, craft·ing
1. To make by hand.
2. To make or construct (something) in a manner suggesting great care or ingenuity.
We are not discussing slapping up just any content you can throw together. Nor does this mean you have AI writing everything. Search engines are becoming more discerning about sites that rely solely on AI-generated content.
Creating that link-worthy content is a lot of work because to be “link-worthy” means:
Now, to the reality check.
Work on Becoming a Better Writer
Anything of true quality takes time, effort, and skill to create. No wham-bam-thank-you-mams here. If you claim you want rankings, more exposure, and more inquiries, you’ve got to have content that rocks.
Content that impresses. Your content shows that you know your stuff. Content that drives folks to want to share, subscribe, sign up, and buy whatever you have to offer.
I’ve worked with many folks who want to add content on their own terms and in their own style. So, be darned with learning how to write for an online audience. (Sorry, that’s not how this works.)
Do you feel as though you are not up to the content challenge? You are not alone. Producing great content is something every website owner struggles with. But that doesn’t change the facts on the ground.
We all have to work hard to be better writers and communicators. Imagine what that would do for emails, let alone blog articles.
Doing so will benefit your business more than just acquiring inbound links alone. Check out Grammarly, one of the tools I have used for years to help me become a better writer.
If you don’t embrace becoming a better writer, you must hire someone to write for you. Otherwise, do not complain that “I am nowhere to be found on search engines.”
You Must Write Right
I write a lot. I’ve written for GoDaddy in the past, for my two other blogs, and for this site, so I write daily. And with that, I am still constantly working on my writing skills. Like most things online, it is a never-ending process of learning and honing.
Sometimes, I struggle with writer’s block; other times, I don’t feel like writing, but I push through and create. This is the approach you need to take as well.
I never publish a post I am not proud of. That means I’ve reread, checked, and rechecked for errors, rewritten, deleted, and added blocks. I can return to anything I’ve written and find something to modify or improve upon.
Why put all this effort into building your writing skills? Creating great content is the best way to make a foundation for good things to happen over time. Writing a 1,000-2,000-word quality post every week builds the perception of your expertise, authority, and trust factors.
This is true for search engines and potential customers, which is even more critical. Shallow brochureware “websites” rarely instill the confidence to produce tangible results.
Switch the Pitch for Value
Too many create pages filled with sales-pitchy blah-blah-blah and way too many!!!!!! s. It’s boring stuff that folks won’t read and is not link-worthy.
Some write what they think they need to say in a non-personal, unemotional manner. Readers cannot relate to that type of content. Don’t make them wonder if a living, breathing human is behind your website. Show them who you are.
Others write shallow articles intentionally to stuff in a bunch of keywords and do not teach or guide readers in a beneficial way. Again, this is not link-worthy.
Some then post articles by other authors on their sites. That’s called Guest Blogging or Posting. I’ve been there; I’ve done that. Rarely could I find a writer willing to produce high-quality content that met my standards, spoke to my site visitors, and was not shallow or self-serving.
Most submitted guest posts were not unique enough to link to, as similar articles already exist on other sites. (By the way, years ago, Google blogged about the decay and fall of guest blogging.)
Unique to You
Truly link-worthy content is not cookie-cutter content. That is why one-way inbound links indicate to search engines that the linked content has value, because those links are not handed out easily.
Try to manipulate that, and your site will suffer. By buying links or keyword stuffing to the point the post is not readable (or writing for search engines, not site visitors), expect a penalty by Google that can negatively impact your rankings.
Link-worthy content is not easy to create. That is why specific Blogs (not every Blog) are so popular. They get it and invest in consistently writing great content for their target market.
When you add your unique perspective, opinion, attitude, and personality, blog posts become link-worthy fodder, offering the info your target market finds compelling.
If you’ve read any of my other articles, you know that I’m big on you being you. There is only one “YOU.” Use your personality to your advantage by weaving it throughout your writing.
Find your voice. Your unique voice helps make your content memorable and different from everything else.
You know what your site visitors struggle with, what they need to know, and what they need help with. If not, review your inquiries, server logs, market data, and industry stats to get to know your target market intimately.
READ: How to Get Inbound Links (and Networking Opportunities)
Write to Help and Inform
Then, write posts that make their life easier. Answer their most asked questions. Educate them on topics they thought they knew but that, thanks to you, they still had more to learn about.
Once your content is buffed and shone, share it on X, LinkedIn, and Facebook (at least). Then, share it again. Yep, having a website that gets found means you must be a social butterfly. And not just auto-posting; you need to be social.
Now you know what to do to start crafting your link-worthy content. The sooner you begin, the sooner you’ll hone your skills and find your unique voice.
You’ll get more inbound links, improve rankings, build trust, and grow your market over time. There is no way around this, so what are you waiting for? Chop-Chop!
At your service,
*Some of the links on this page are to companies with which I have a professional affiliation.
Read my complete affiliate statement here.
