As you go about your online activities, do you notice onliners asking questions that would be easy for you to answer? If you are hanging out where your potential market does, the answer would be “all the time.”
Do you stop and provide a detailed throughout answer, or do you move on? By detailed and thorough, I mean an answer to address and answer the questioners' concerns and topics. Even those they may not have asked because you know better.
Helpful Means Thorough
You'll see those who pop in with a generic or basic terse statement and call that an answer. No personality, no details — they just want the exposure. They want to look like they know what they are doing in the fastest, least amount of effort way.
That's not what we're talking about today. To truly help folks out, when you answer their questions, you also anticipate what they need to know that they may not know to ask about. That's where your experience comes into play.
Too often, though, we are in a rush and don't take what would be a minute or two to provide comprehensive answers to those questions and help someone out. That's called opportunity missed.
Exposure = Marketing Opportunity
How do you get your online business exposure and generate word of mouth? You make a habit of sharing your experience with others when the opportunity presents itself, whether it be on social media, forums, or your very own blog.
opportunity: [ ˌäpərˈt(y)o͞onitē ] NOUN
a set of circumstances that makes it possible to do something
If you see an onliner asking about a topic on social media or in a forum that you can help out with and offer advice, take a moment and do so. Offering pointers and tips will always be appreciated and show you run a business that cares about helping others.
This contributes to you being known as an expert in your field while providing an opportunity for folks to get to know you better. Think about it — don't you like doing business with those you trust and feel you know over a stranger? So do your potential customers.
People Do Business With People — Not Businesses
And they love working with those who are downright approachable. By piping in with friendly and helpful tips here and there, you lend to the perception that not only are you a great guy or gal, but you are also knowledgeable and trustworthy. Chances are when your product/services are needed, guess who will be thought of — you.
The thing is, this tactic won't cost you anything but a little bit of your time. Considering the potential return and exposure are priceless, it is definitely worth your time.
The key is when you offer to help by sharing your experience and knowledge that you do so in a totally non-commercial manner. The only thing “commercial,” if anything, is your short sig file with a link to your website or estore. Nothing more.
By offering valuable non-sales-pitchy assistance and pointers, you rise above aggressive marketers. You know the type. Those who make it clear their only motive is to make onliners aware of their existence so they can get into their pocketbooks.
So get out there and join discussion boards, groups, and blogs. Answer questions based on your experience and field of knowledge. Look for Tweets where you can offer assistance — spread your knowledge around.
I'll leave you with this…
As a wise man, named Napoleon Hill, once said in his Scroll #4:
Going the Extra Mile:
Render more and better service than that for which you are paid, and sooner or later you will receive compound interest on compound interest from your investment. For it is inevitable that every seed of useful service you sow will multiply itself and come back to you in overwhelming abundance.
Put your mind to work. Access your ability and energy. Who could use your help? How can you help? It doesn't take money… all it takes is ingenuity and a strong desire to be of genuine service. Helping others to solve their problems will help you to solve your own.
The most successful people are those who serve the greatest number of people.
At your service,