How often as you go about your online activities do you see folks asking questions that are easy for you to answer? If you are hanging out where your potential market does, the answer would be “all the time”.
Too often though we are in a rush and don't take what would just be a minute or two to answer those questions and help someone out. Opportunity missed…
Exposure = Marketing Opportunity
To get your online business exposure and generate word of mouth it is important that you get in the habit of sharing your experience with others when the opportunity presents itself. Whether it be on social media, forums or your very own Blog.
opportunity: [ ˌäpərˈt(y)o͞onitē ] NOUN
a set of circumstances that makes it possible to do something
If you see an onliner asking about a topic on social media or in a forum that you can help out with and can offer advice, take a moment and do so. Offering pointers and tips will always be appreciated and show you run a business that cares about helping others.
You then contribute to being known as an expert in your field while providing an opportunity for folks to get to know you better. Don't you like doing business with those you trust and know much more than a complete stranger? So do your potential customers.
People Do Business With People — Not Businesses
And they love working with those who are downright approachable. By piping in with tips here and there you lend to being perceived as knowledgeable expert in your field. Chances are when your product/services are needed guess who will be thought of — you!
The thing is, this tactic won't cost you anything but a little bit of your time. Considering the potential return and exposure are priceless, it's definitely worth your time.
The key is when you do offer to help by sharing your experience and knowledge, that you do so in a totally completely non-commercial manner. The only thing “commercial” should be, if anything, is your short sig file with a link to your Website or eStore. Nothing more.
By offering helpful valuable non-sales-pitchy assistance and pointers you rise above the rest of aggressive marketers. You know the type. Those who make it clear their only motive is to make onliners aware of their existence so they can get into their pocketbooks.
So get out there and join discussion boards, groups and blogs. Answer questions based on your experience and field of knowledge! Look for Tweets where you can offer assistance — spread your knowledge around!
I'll leave you with this…
As a wise man, named Napoleon Hill, once said in his Scroll #4:
Going the Extra Mile
Render more and better service than that for which you are paid, and sooner or later you will receive compound interest on compound interest from your investment. For it is inevitable that every seed of useful service you sow will multiply itself and come back to you in overwhelming abundance.
Put your mind to work. Access your ability and energy. Who could use your help? How can you help? It doesn't take money… all it takes is ingenuity and a strong desire to be of genuine service. Helping others to solve their problems will help you to solve your own.
The most successful people are those who serve the greatest number of people.
At your service,
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