Quick Tips for a Marketing Kick in the Butt!

When the going gets tough — the tough get going, right? Right?! I can’t hear you! That’s better…

You can easily customize a website with Kadence, my favorite WordPress theme. Many think that’s all it takes — creating the website of your dreams. But even the best website is a spec of sand in the desert. How will it get found?

No matter what time of year it is, you can always take action, even baby steps, to increase your marketing footprint. Never forget that folks cannot buy what you are selling if they don’t know you exist.

WordPress Website Marketing Tips

When website challenges arise, the last thing you want to do is become a back-seat driver as though you have no control. Instead, you need to be proactive and aggressive to attain online success.

You simply cannot rely on free search engine rankings, which may take years to reach the top ten pages. The sooner you take control of the wheel, the better.

Online has always been a challenge for small businesses. And it isn’t going to get any easier. We’re up against millions of sites and big orgs with deep pockets.

To run a business, you need a titanium backbone. The same goes for running a website. While it may be a steeper hill, sole proprietors and entrepreneurs are uniquely positioned to succeed.

Why? Because we have the flexibility and grit to get the job done.

Time to be a “Marketing Maniac”!

Roll up your sleeves — it’s time to do and participate! Technology allows you to make new contacts, create new opportunities, and discover niche markets you may not even know exist.

This is no time to sit back, state the obvious (“there are so many competitors”) and whine and complain. That’s unproductive and may indicate you are not up to the challenge online demands of every one of us.

So, have your pity party and get on with marketing your business. Always be on the lookout for potential opportunities.

How? Read on…

Tips to Get Your Marketing Butt in Gear

Here are suggestions on what you can do today to make things happen. When I bring up these topics, I often hear, “I didn’t think of that!” How about you?

When was the last time you gave your website a new look? WordPress is so popular because you can get a new look while all your content remains intact. Not on WordPress yet? Get with the program — chop-chop! (WordPress allows you to easily integrate your marketing and social efforts like no other platform.)
Visit forums and communities where your target market hangs out. Answer questions and share your expertise in a completely non-commercial manner. Your signature or profile links direct interested parties to your website.
Put together a program or special offer that will directly impact your customers. Think seasonal; use fun, wacky, and trivial holidays as an excuse to promote your business and make special offers. Watch the news to weave in current events.
Review your site content and see how you can change the tone to cater to the concerns and needs that directly impact your target market. Talk to website visitors — not at them. Nothing is less impressive than “corporatey” generic blah-blah-blah written in the 3rd person. Instead, be more intimate with a first-person copy that allows you to talk to that one person on the other side of the screen.
Update all your social media profiles to include your most current images, information, and offers. Take your profile descriptions up a notch with a rewrite and new photos. Make sure you are taking advantage of every tool offered in each account. Is your brand represented consistently (with the same color palette, logos, and personality) on all the relevant social sites and networks?
Use your WordPress Blog to bring up topics you know are of concern to your market. Write meaty posts (at least 2,000 words) that offer solutions, tips, and links to data that can help your market address their concerns in a way that works best for them.
Review all your PPC campaigns and tweak, test, and tune them — this can reduce costs. Then, dig into the provided data and look for new opportunities or targets you may have missed before.
Review your site’s statistical data, keeping a keen eye out for any new patterns in search or traffic. See what is most popular and update or add more of it. Don’t forget to check for new inbound links for possible partnership opportunities.
Have you been thinking of a new section, topic, category, or addition to your website that you’ve had on the back burner? Well, there is no time like the present to bring it to the forefront and start working on it!
Give your newsletter a new look, layout, and focus. Not sure what that is? Create a survey and ask subscribers what they prefer—then give it to them.

FREE: Find new keywords for your market…

What’s around the next corner?

The online world is ever-changing. None of us knows what the next thing is. So get to work, always be open to new opportunities, rework old programs, test, tune, and keep on truckin’!

With this approach, you never know what you’ll discover that you can take advantage of and help you to reach your goals. Keep marketing top of mind.

What can you discover today?

At your service,