Become an All-You-Can-Eat SEO Buffet

When was the last time you went to a buffet? The last time I was at one was when we went to a casino. It was overwhelming.

It was all-you-can-eat, with a meat bar, salad area, desserts, seafood, ice cream station, etc. While they don’t lose money on me, others make sure to get their money’s worth.

You can’t eat it all, so you pick and choose—a little of this, a lot of that, with the result often being that you’ve bitten off more than you can chew. That’s what got me thinking of buffets and SEO. Regarding SEO efforts and rankings, it can help to have a “buffet mentality.”

With this post, I will have fun with how we think about garnering those much-desired search engine rankings using a buffet comparison. Just think all-you-can-eat buffet!

Ready to set up your WordPress buffet?

Everyone wants “top 10 rankings” for their WordPress sites. However, due to recent search engine layout changes, you need the top 2-3 to hope to be above or, in many cases, right below the fold. Above the fold is the viewable area without having to scroll.

Ads now cover the top half of any SERP (search engine results page). It seems like an impossible task, right? Well, it pretty much is—a tough hill to climb, especially considering most folks I talk to have a higher opinion of their sites than probably most site visitors or search engines will have.

Are you serious about doing what is necessary to work towards those rankings? If so, let’s turn things around a bit…

Don’t Chase Search Engines

Let them chase you!

I can hear you out there… “Yeah, sure!” Well, it’s not that difficult of a methodology, really. It is an accurate analogy for getting your site on the right path.

All you have to do is think differently than all the hype; amateur consultants and unscrupulous marketing “gurus” have led you to believe how getting found works. Then, put that to work.

There Are No Tricks or Secrets — Only Great Sites

First, search engines like fresh content that caters to searcher intent—and lots of it, just as you would at a buffet. You wouldn’t choose items that look like they have been out awhile over the fresh stuff just added, would you?

So, adding new tasty content regularly will encourage search engines to visit your site. All because you’ll have a fresh buffet of tempting entrees. See where I’m going here?

How do search engines know you have new content?

Certainly not by osmosis.

If you follow the simple steps described below, search engines will smell your delicious content. They’ll behave like guests at an all-you-can-eat buffet, keeping them coming back for more.

Your site will be like Mama’s house on a Sunday afternoon. You know what I mean; dinner smells so good everyone in the house can’t wait to get a plateful. That’s how it goes with search engines and content.

Why should onliners or search engines visit you if your content isn’t appetizing? Would you go to a buffet if the food wasn’t yummy, fresh, and piping hot?

Consequently, you should not expect search engines to give you higher rankings over those who serve a delicious, well-planned, gut-busting weekly Sunday dinner.

All it takes is to be prepared to gather the appropriate ingredients, then cook and serve.

Mix up a new article…
Cook it to perfection…
Season with images…
Serve it up to the hungry onliners and search engines.
Do so at least once a week.

To succeed online, that’s not too much to ask, is it? If it is, you need to work on your mindset.

Now, let’s set up your buffet!

Set up a WordPress blog where you consistently post flavorful and enticing content you know your visitors want. Craft titles that will make a potential visitor’s mouth water.
Set up a subscribe feature so visitors can be emailed when you add a new dish.
Offer RSS, newsletters, and podcasting feeds of your Blog posts so that visitors can get your tasty content in the flavors they choose.
Interlink relevant posts within your new posts. Visitors (and search crawlers) follow the links to those other scrumptious articles on your site. They’re going back for seconds. Longer time on your site; happy visitors. Happy visitors let search engines know to chow down.
Make it easy for visitors to “like” your articles, Tweet about them, and link to them. Incoming links to your site are smacking good! Thanks to WordPress, you can choose social media plugins to assist with that.

Create a Search Engine Feeding Frenzy

Can you now see how this analogy works?

This interactive medium, the web, is now more interactive than ever. At first, when it all began, “interactive” meant some flashing this or moving that.

Now, interactive means just that; you must interact and be involved in creating your buffet. Add new dishes and remove those that are not as popular or outdated. Constantly review and amend what you offer. Otherwise, those who do will leave you in the dumpster.

One thing is sure: chasing search engine algorithms is futile at best. But when you have the nourishment they want, tasty content, search engines are hungry little bots, and it’s hard to keep them and site visitors away.

Food for thought? You bet. Open your buffet today and feed the beast.

At your service,