Something entirely different than what many site owners think, are wiling to do, learn or put in the necessary effort to gain results.
Recently questions have increased about how to improve rankings and how to get on the top page of Google. Pretty much the same questions I've been asked for over two decades. For two decades? Yup! And guess what? My answer haven't changed all that much!
The only big time changes, which are more like additional considerations, have been the addition of social media and mobile.
And the fact that most markets are saturated.
Are you up to the challenge?
First things first. Know that it is very difficult, if not impossible, for new sites to grab the above the fold, top page rankings on Google. Think about it... What will make you better than the sites that own those spots for years and what are you willing to do to accomplish that?
Having a website is not a set and forget type of thing. "Working" your website is never ending and requires your commitment in time and money to do what is necessary to compete.
If you're not gonna go all the way, why go at all?
~ Joe Namath
So, how do I get search engine rankings?
Here's just a few things to start...
- Have something to offer in a better or unique way than the hundreds of thousands of other sites already online offering the same.
- Have a Website that is well designed overall, thought out to cater to your customers (not your ego) and grown over time.
- Create unique quality content not to be found elsewhere that provides value to your site visitors. Consistently.
- Create accurate and unique title tags for each and every page.
- Write accurate and unique description tags for each and every page.
- Craft content that caters to site visitors first and search engine crawlers by default. Default being well written focused content is naturally "SEO'd".
- Link to other relevant content on and off your site when there is an opportunity to provide additional details/research for your site visitors.
- Gain one-way inbound links to your site from other websites because your stuff is so good and one-of-a-kind it is worth linking to!
- Your site is SSL secured.
- Your site is responsive.
By continuing to apply the above your rankings will improve -- over time. There are no tricks, submission engines, software or work-a-rounds to avoid what needs to be done by you.
Nor will long lists of keywords to be "added somewhere" provide great rankings. (Are you keyword stuffing your tags?) Only those keyword phrases used logically and prudently throughout your site and in informative and relevant content will be effective.
Search Engine Ranking Shortcuts?
There are none. I've lost count of the number of clients over the years who threw good money after bad to some gimmick, "guru" or "solution" that only served to cater to what they didn't want to embrace and then provide negligible results. Under the guise of fast, easy and tremendous results of course!
Don't work it and you won't earn it!
Many an opportunity is lost because a man is out looking for four-leaf clovers.
Most of these "solutions" do not include:
- Quality properly optimized content.
- New fresh content added consistently on a regular basis.
- One-Way inbound links from trusted sites.
"SEO" is what it is and we have no control over that. All we can control is how we manage our websites when armed with search engine guidelines. There are no silver bullets, magic pills, scripts or programs that negate understanding what is involved and the work required to accomplish relevant rankings.
What do search engines want?
They state that they want to provide results that are the most accurate and relevant for the search queries presented to them. You can read exactly what Bing, Google and Yahoo! expect from your site:
Yes, I know, sometimes search engines are better at some queries than others (read about how Google gave me Herpes), but technology is a never ending work in progress.
Some search engines are better than others, more transparent than others while some are more into ad revenue. Each has a right to decide their business model -- just as do you. One thing is clear, your business model should not be contingent on search engine rankings alone.
Search engines really want the good stuff -- so give it to them!
Good things come to those who work their asses off and never give up.
At your service,