Characteristics of Successful WordPress Website Owners
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Everyone wants online success. But why doesn’t everyone realize that outcome? Because online success is not for the weak of heart.
Over the years, I’ve come to recognize essential characteristics of success. The most common is not realizing the investment in dollars, time, knowledge, and skill acquisition required.
Nothing happens online by osmosis.
If Everything Were Equal
For the sake of this article, let’s assume everything is equal. However, to be honest, that is rarely the case. A website’s success level is primarily based on the decisions made by the website owner that are followed through upon.
Let’s say you have a user-friendly, mobile-responsive, visually attractive website. You offer great content and products or services at an appropriately priced. So, what is left?
The website owner then becomes the catalyst, based on their decisions, work ethic, where they put their efforts, and how they invest in their program. They are all in.
There are specific characteristics that all online reward recipients share. I can spot those who are naturals a mile away. I can also identify those who require a helping hand and a nudge in the right direction. (Some are more open to that “nudging” than others.)
Successful WordPress Site Owners…
Prioritize and Automate Critical Tasks
Understanding the core of your program and what you must do regularly is critical. Ignoring these tasks does not make them any less essential or negotiable.
For example, having a backup system and keeping your theme and plugins updated are top priorities, not only from an operational but also from a security perspective. You don’t want to be hacked, and if that does happen, you need to be able to recover quickly.
They realize the importance of protecting their investment and their brand. When roadblocks arise, they repave them with better processes. If they don’t have the time, they automate or partner with a professional to handle the various and necessary tasks they don’t want to deal with.
Have Professional Communication Skills
Exude Expertise, Authority, and Trust
They post content regularly that their site visitors will value in a tone that talks to them, not at them. They leave out all the narcissistic hyperbole you see on so many other sites that is of no value to visitors.
They freely and willingly share their knowledge and expertise on their site, groups, and forums. By doing so, they build a solid brand that lends to their credibility and authority without being braggadocios.
Are Expert Listeners
Successful business people learn that everything they need to know to be successful can be found if they take the wax out of their ears and listen. Then do.
They relish the tremendous insights into which direction to take, what content to add, and what to plan for. They accomplish this by being keenly aware of the trends and discussions within their target market. They put in the work.
When customers ask the same questions, they take notes and add the topic to their FAQ, create support documents, and posting schedule. They also use that opportunity to ask follow-up questions to gain additional insights.
Embrace Knowledge Acquisition
That’s fancy-schmancy for being open to learning and the frustration that goes with that. They understand that technology isn’t going to wait or slow just for them to hop on the train and hang on for the ride. So, they plan, set goals, and hold themselves accountable.
They read, review, test, tune, and try new concepts, programs, software, plugins, and themes. Whatever it takes so that they remain on edge. Yeah, that can be as frustrating as all get out, but they know that’s how they stay ahead of their perceived competitors while contributing to their inevitable success.
Can you integrate the above characteristics?
Yes, you can with the right mindset and dedication. And a work ethic like no other.
If you do not acquire the above characteristics, you cannot expect any realistic level of success. Online is not a forgiving environment. It is now one of the most brutally competitive business arenas.
You will enjoy results if you approach your program by keeping these characteristics front and center and doing your best. Don’t claim you are “trying”—become a doer and do. That is the ultimate characteristic of a successful WordPress website owner.
At your service,
