Social Media Tips for New Websites
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If you have a website or eStore, you must be fully active and engaged in social media marketing. To simplify your efforts, here is an overview of the top 6 social media sites and what you need to consider.
Most of my clients struggle with knowing what to do, when to do it, and how often. Particularly considering social media is a time drain—a big one. That’s why planning is critical.
Not all social sites are necessary for every website. You want to go where your market is and don’t waste time on platforms that don’t help you connect to your target market.
Remember, the detailed guidance below on image sizes, content strategy, timing, post frequency, and social media platform strengths should be used to your advantage (and make your life easier). Create a system that works for you and stick to it.
Images, Timing, and Frequency
This list is tailored to help new sites and small brands maximize reach and engagement for their social media marketing efforts on essential platforms. Consistency is key.
Best For: Visual storytelling, product showcases, lifestyle content
Active Users: 2 B+ monthly
Strengths: High engagement, mobile-first, visual impact, e-commerce integration
Key Considerations:
TikTok
Best For: Viral content, authentic branding, entertainment
Active Users: 1.5 B+ monthly
Strengths: Huge organic reach, fast trend cycles, young audience
Key Considerations:
Best For: Local targeting, community building, older audiences
Active Users: 3 B+ monthly
Strengths: Facebook Groups, robust ads, organic reach in niche communities
Key Considerations:
Best For: Long-term traffic, DIY, fashion, food, e-commerce
Active Users: 465 M+ monthly
Strengths: SEO-like discovery, evergreen content, buyer-intent users
Key Considerations:
Best For: B2B networking, thought leadership, professional services
Active Users: 1 B+ monthly
Strengths: Organic reach for personal pages, high-value audience
Key Considerations:
X
Best For: News updates, real-time engagement, short-form thought leadership
Active Users: 600 M+ monthly
Strengths: Fast-moving content, viral potential, trending conversations
Key Considerations:
Social Media Quick Reference Table
| Platform | Best For | Image Size(s) | Post Frequency | Best Times to Post |
|---|---|---|---|---|
| Visual branding, lifestyle | 1080×1080, 1080×1350 | 3–5x/week + Stories | 9–11 AM, 1–3 PM (Weekdays) | |
| TikTok | Viral short-form video | 1080×1920 | 1–2x/day | 6–10 AM, 7–11 PM |
| Community & local marketing | 1200×630, 1080×1920 | 3–7x/week | 1–4 PM (Weekdays) | |
| Blog/product traffic | 1000×1500 | 5–10x/day | Evenings, Weekends | |
| B2B & professional branding | 1200×627, 1584×396 | 2–4x/week | Tue–Thu, 8 AM–2 PM | |
| X (Twitter) | Real-time news, microcontent | 1200×675 | 3–5x/day | 8–10 AM, 6–9 PM |
Plan, Schedule Time, and Engage
Planning and budgeting time for your business’s social media activities is crucial. Create a calendar in advance to take advantage of holidays and events that align with your company.
Just as important is engaging with responses and replies promptly. Not doing so can negatively affect the perception of your customer service ability and what it will be like to do business with you.
Start slowly and ramp up your social media marketing activities as the data comes in. Be creative, try new things, and track what works best—then do more of the same.
At your service,
