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You don’t do “Social Media”, You ARE Social Media!

Tips to use Social Media for your WordPress website.

Since its inception, folks being social has been the driving force behind the Internet. As a result, the Web has evolved to become today’s life-changing behemoth.

This is primarily due to being a venue where folks can discuss, share, converse, and connect with folks they would never have otherwise on pretty much anything under the moon.

Let’s define social:

so·cial [soh-shuhl] –adjective
1. pertaining to, devoted to, or characterized by friendly companionship or relations: a social club.
2. seeking or enjoying the companionship of others; friendly; sociable; gregarious.
3. of, pertaining to, connected with, or suited to polite or fashionable society: a social event.

Note some of the words used to describe social — “devoted to,” “companionship,” “social club,” “connected with.” These terms tell anyone serious about social marketing how they must think to be considered part of what social marketing is.

Social media marketing takes time and focus.  It would be best if you were involved, participated, shared, and reacted — or it isn’t “social” media marketing. Embracing this advantage by making connections, being involved, sharing information and expertise, being available and approachable — that’s called being social.

“Social” Makes the Online World Tick

Those who are not yet genuinely social and continue to convince themselves that they can still succeed without being social experience lost opportunity. Not taking advantage of social media is not to embrace the very fiber of what makes the online world tick.

Many struggle to understand that the participation factor is what makes or breaks any online program. They want social just to happen. Buy a service or a bunch of Likes or Followers, and you’re “social.” Then, the more Likes or Followers you have — that’s a sign of being social.

Wrong.

What good are all those Likes and Follows if they don’t turn into contacts and customers? What legitimate Likes and Followers are good for is your opportunity to connect further.

Involvement + Participation = Social

Yes, it is more comfortable and easier to accept the passive “brochureware” mentality. However, even with a shallow website, when site visitors come by (that is if they even find your site), they may fill out a form with their questions. 

When that does happen, I see many site owners not realizing the importance of a timely e-mail response. When they get around to it, some answer these inquiries, missing the opportunity to make a great impression. And to connect.

That’s the limit to their involvement. Form submissions. They want to rely on organic search engine rankings (no longer a reasonable business model) while making little to no effort, including social, to impact those rankings positively.

Are you expecting it all without involvement and taking no quantifiable actions? You don’t do social media — you are social media!

Few are proactive, and very few are truly immersed. However, those who solicit their customer’s input or offer a venue to submit a commentary, engage in conversations, or publicly ask questions are rocking it. In addition, they are reaching out to opportunities as they present themselves.

Rather than being involved, why do so many choose to impersonate a billboard in the middle of a long stretch of deserted highway? Online success can be intimidating, which paralyzes folks to inaction. But, on the other hand, some are just lazy. In my view, the primary differentiation is a mindset.

What mindset should you have when approaching social media marketing? First, you have to become your best marketing tool — yes, you.

Take Your Participation in Technology to the Next Level

Think about…

  • Being useful. Advertising is no longer just a message that a business owner wants to “get out there.” The “new” best advertising is helpful to your target customers, solves a problem, and answers essential questions that fill needs. You find them and dish it out!
  • Making a social media commitment. In time and budget. Off-line advertising generally covers campaigns that start and end. Online there are still “campaigns” such as Pay Per Clicks. However, social media is not a campaign in that sense but a continuous commitment because it takes time for community and trust to build.
  • Reading and reacting in real-time. For the first time in history, the two-way nature of “digital” means you not only can but must read and react to your customer’s feedback or input. Good and bad. Set up alerts to know when your company, product, or service is mentioned. Search to find where potential customers ask questions and jump in and help out. Let your knowledge and assistance self-promote in a non-sales-pitchy way.
  • Finding out what works. Not just for your business — but for you. Determine what you have the most fun doing. Some prefer Twitter over Facebook, while others dig LinkedIn. Otherwise, folks will probably pick up on your lack of enthusiasm and involvement if you are not enjoying the process. Then, let your customers know where to find you. But keep in mind where your target market hangs out — you need to be there too until they jump on board.

These are just a few things that you can think about to start driving your social marketing mindset today. Want More? Check out my Social Media related articles.

Reality Check Time…

If your competitors take advantage of technology, are social, are involved, blogging, podcasting, creating videos, and are using all the tools available to them to connect with their target markets, the less chance you have of being viewed relevantly.

Time to get social.

At your service,

Judith: WordPress Consultant and Coach
WordPress website products and services you can trust!