Code of Ethics

In 1995, I was one of the first “Web designers,” and with that came great responsibility. From the start to this day, clients share horror stories about consultants, developers, and service providers who are not entirely forthright about extracting money from their pockets.

Some will knowingly take advantage of what clients don’t know to make a buck in every industry or field.

That’s why I’ve always taken a different approach.

Knowledge is Power

When you partner with me, I will take the time to provide the information you need (but may not know how to ask about it). I will not take advantage of your lack of knowledge. I will not “sell” to you based on my income potential, but only on what you need and can be trusted to work for you.

From the start (30 years and running), I’ve managed my business by this Code of Ethics:

My Code of Ethics

  • You will receive my Modus Operandi in writing, in advance of any services rendered, so that my terms of engagement are clear and readily available for future reference.
  • Our relationship will be confidential to the strictest degree. All information shared with me will be for my eyes only.
  • I will never misrepresent my skills or ability to be of service. (See below.)
  • You will receive prompt, courteous, and detailed responses to your email inquiries.
  • I will never promote or recommend a product or service on my website that I have not personally used or experienced, or that I will not hesitate to use on my websites.
  • I will provide each client with the truth and reality of what is necessary for their project to thrive.
  • Misinformation and unrealistic expectations are addressed and corrected immediately.
  • If a request is outside my “wheelhouse,” or I do not have the time your project deserves, I will advise that upfront.

While some of the above are not requested and can sometimes be unwelcome, it’s how I roll.

I do not promote unrealistic expectations or promote the free-and-easy online mentality. Succeeding online is complex, and it isn’t getting any easier. You have the best chance for success only when you embrace what is required to reach your goals. That’s where my White Glove Support comes in.

I also post my Affiliate/Partnership and Privacy Statements on this website.

Knowing where I cannot be of service is just as important now that you know my core ethics.

Services I Do Not Offer

While I can provide advice and guidance on the following topics, I do not formally offer these services.

  • New from-scratch WordPress website creation or setup (only for established clientele).
  • Website moves to new hosting.
  • Support for websites built in Drupal, Joomla, and other Content Management Systems (CMS).
  • Support for WordPress websites created with web builder applications (Divi, WPBakery, Elementor, Fusion Builder, Beaver Builder, etc.)
  • Keyword analysis & AB testing.
  • Ongoing Social media program strategy implementation.
  • Malware removal and restoring hacked websites.
  • Advanced integration and modifications of custom databases and APIs.

Now you know what I do, how I do it, and what you can expect. Whether we work together or not, use the above standards when partnering with anyone.

  • #Promise

    “Always tell the truth. Then you don’t have to remember anything.”
    Mark Twain
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