You Can Be Extraordinary

Unusual and Remarkable
Why this photo? Because it made me stop and look — because it is extraordinary.


The reality is that to succeed online, you cannot be average. Extraordinary, according to the dictionary, means unusual and remarkable. That’s what you need to stand out—and succeed online. Enter my premium WordPress coaching services.

Extraordinary Netrepreneurs

To be extraordinary, you must first determine what holds you back. Do any of these statements sound familiar?

  • You are intimidated by technology — and online marketing.
  • Much of what you read concerning what you must do to succeed is mind-boggling.
  • You feel overwhelmed with all the demands on your time. 
  • Being tied to your website all the time is not an option. So you wonder how to automate some of the necessary tasks.
  • Technology changes so quickly that it feels like you cannot keep up.
  • You are concerned about spending money on something you think will not work as technology evolves.
  • You’re unsure who you can trust.
  • You wish there were resources “out there” that you could tap into as needed.

You are not alone. Welcome to the club!

After all these years, I still have the same concerns and question everything before making substantial decisions.

Very Unusual or Remarkable

How do we become remarkable? First, and most importantly, be prepared to be on a never-ending learning curve. Technology advances rapidly, and you’ll need to keep pace.

Most people do not realize the complexity of succeeding online and go the DIY route. That’s fine. But they keep throwing things at the wall to see what sticks and rarely make significant progress. They also waste a lot of money.

I’ve been in this field for 30 years, which provides a unique insight into how technology and its evolving pace impact business owners. Let me share with you several patterns that have formed over the years.

Patterns of Failure

  • Most website owners are not equipped to achieve online success. It’s not that they are not smart enough; it’s just that they are out of their element. Online success is much more complex and requires a commitment that surprises and frustrates almost every onliner (myself, at times), including the knowledge and skill acquisition necessary to apply strategies to reach their goals.
  • When reality hits them in the face, which happens to everyone at some point, it’s time to embrace and evolve. Too many do not. In my experience, 7 out of 10 onliners want things to just “happen” for the least amount of money and effort possible. Not very extraordinary, right? Set up a site, add an e-store, and orders will start flowing in. If only it were that easy. (It isn’t.)
  • The “extraordinary” onliner is wise enough to acknowledge their lack of technology experience. Coincidentally, these are the same netrepreneurs who appreciate the value in partnerships with proven resources, products, services, and professionals to handle what they don’t have the time or desire to learn or embrace. They are then free to run their business, which they genuinely enjoy and do best!

Here’s a peek into my netrepreneurial journey…

  • #Believe

    The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.
    Simon Sinek

When I started my business, I tried to be everything to everyone. However, as technology evolved, it became clear that I could no longer follow that path for the level of customer service and support I knew sole proprietors and small business owners needed.

So, I specialized—not only for the good of my business, but also for the benefit of my clients. I specialized in my niche (sole props and small businesses). I identified the type of clients who could benefit from and appreciate the unique skill set, knowledge, and support I offer. That created a win-win for both sides.

And now it has culminated in decades of real-world experience.

WordPress Coaching

When WordPress* was created, I knew it would be THE solution for the business owners I partnered with. At some point, every client I worked with expressed a desire to add and modify content on their websites without needing to know any code (or relying on a third party to do so for them).

That was decades ago.

As technology accelerated, keeping up with updates, security issues, best practices, SEO, and marketing trends became overwhelming. Add blocks and complete site editing to the mix; more have realized the benefit of having resources to lean on when needed.

Many people are busy running their businesses and avoid their website responsibilities. They cannot find the support and guidance they need when unsure of what to do. So they do nothing.

Lost rankings, hacked sites, lack of inquiries, and substantial disappointment resulted. They learned that online is not “build it, and they will come.”

Then, an overall malaise set in.

Turns Out, Simplicity is Key

Imagine effortlessly managing your website, enjoying increased visibility, security, and content creation, and feeling more centered on business growth.

Many lead you astray with complex jargon and mountains of outdated information. But here’s the truth: Effective web management is simpler than you think. The industry’s complexity cult isn’t your ally; instead, embrace innovative, targeted strategies.

Once I learned the importance of breaking down technical tasks into manageable chunks, my entire approach changed. This revelation allowed me to help large enterprises and driven individuals like you who yearn for transformation.

Instead of getting lost in the fray, focus on core tweaks that yield significant gains. This insight can be your key to finally unlocking your potential online.

Time to Become Extraordinary

I want to share with you one of my favorite quotes that I keep as a reminder:

Anyone can quit when the going is hard, but a thoroughbred never quits until he wins.

The going is always hard on the road to greatness. But, if success were easy, everyone would achieve it. NFL All-Pro lineman Brian Holloway recalled that when he was playing for the New England Patriots and the Los Angeles Raiders, there wasn’t a single day when he didn’t feel like giving up because the road was too tough and the sacrifices were too great.

He didn’t quit, of course; he was willing to pay the price because he was determined to succeed. True thoroughbreds never quit. Competition only spurs them, and obstacles merely reinforce their determination to succeed.

If you have not yet achieved greatness in your life, it is because you have been willing to settle for less. You may not cross the finish line first every time you try, but if you stay in the race, you will eventually prevail.

Napoleon Hill

Can You Prevail?

  • Are you brave enough to push through frustration?
  • Do you choose your website services based on quality first?
  • Can you fearlessly embrace new concepts?
  • Will you carve out time to learn new skills?
  • Can you welcome constructive criticism?
  • Do you have the potential to be extraordinary?
  • Can you embrace becoming an authentic leader?

If you answered “Yes!” to the above questions, you have what it takes—time to start learning and being proactively involved. You are (or have the potential to be) one of those unusual, remarkable, extraordinary entrepreneurs. Ready to get to work?

At your service,

Judith Kallos WordPress Coach

*I do not work for or receive any payments or royalties from WordPress. I am an independent consultant and coach who helps individuals with WordPress-powered websites achieve the level of success they desire.

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