Blogging is part and parcel of having an active thriving Website. Whether for business or pleasure, Blogs are a great way to share your expertise, opinions and experiences while building that oh-so-important credibility.
And they are a great marketing tool when nurtured properly. From my point of view there is only one down-side to having a Blog.
To write good stuff, interesting stuff, stuff that folks are looking for and then read and hopefully share; takes allot of time. I have 3 Blogs now and they take up allot of my time — time I could be spending on other aspects of my business. But here’s the thing — a good Blog is an important aspect of your business. It shouldn’t be looked at like the red-headed step child of your business activities.
Believe me — I’m guilty of doing that too. Only so much time in the day and before you you know it the day is over, then another week has passed. So as is usually the case, I share with you some of my struggles so that you know you are not alone. (If you have some extra time you don’t need — please e-mail it to me!)
Because of this I was digging around in my bookmarks about blogging looking for tips and inspiration to share with you — and guess what I found? Want to enter the “wayback” machine with me?
Not only did I bookmark this post from 2008 — which by the way still applies:
…check out the first comment — yep, from me 2008! What a hoot!
What I liked about that post is that in asking if you should stop blogging, the author has actually given you an excellent list of reasons to Blog (I’m backing up my comment here…). Think in the reverse about how the reasons to stop can actually help you create a valuable Blog that you enjoy posting to and that will have visitors want to come back for more.
If you are Blogging and not getting the results that you would like or just starting a Blog — take the time to check out the above link (Darren has a ton of great stuff on his site to inspire you too!), and get your Blog cooking!
At the end of the day, great Blogs have authors who take the time to create info packed posts written with by someone who knows what their visitors are looking for and interested in. They share their resources and knowledge freely without any expectation of payback. Doing that well is what takes time.
What I do is take notes of questions clients ask about, track industry trends and updates and add them to my “blog file” that I have on my desktop. Then, when I do have time to write, I have the file to refer to for inspiration.
Here are a few more article that may help you hone your blog writing skills:
- But What Should I Blog About?
- Want Your Posts to be Read? Then Don’t Do These 5 Things!
- WordPress How To: 3 Easy Tips for Gathering Great Post Ideas
At your service,