If you are asking yourself this question, the answer is most likely right now.
It’s not uncommon for busy business owners to keep their sites as-is for longer than they should. Especially if the website still looks pretty cool (subjective) and serves its purpose. But is that truly the case?
The reality is you will never know what opportunities you may have missed. Or visitors who may have moved on just because your site gives a hint of being outdated.
It is not uncommon to find that the very same sites with an older look are also not updated regarding content, WordPress, and plugins. Then, you look to the footer there we find a copyright notice from years ago at the bottom of every page.
Is it time to step things up?
Many times revamps are avoided as they seem scary, or the cost may seem prohibitive. Instead, consider the price of lost business because your site has not been kept current.
It is just as important to consider the benefit of appearing as though your website is in keeping with current trends. The thing is, swapping out a theme is relatively easy and inexpensive now that staging sites are common.
So, think about it this way…
Onliners are traveling the Web from website to website every day. It is not uncommon to land on a site that makes them pause because it looks like sites did years ago. Add to that, upon further inspection, the visible dates and information verify that.
You probably have experienced this yourself, right? When this happens, you slightly lose trust and confidence that the website is legit. Is that website the one you’ll choose to contact or do business with?
So, when do you need a new WordPress Theme?
1. When You Look Dated
If you are reading this article, you most likely know that you are due for a new theme. If it’s been longer than a couple of years — it’s time. A lot has changed in the last year alone. Especially with WordPress moving to Full Site Editing.
The fact is online is a visual medium. Anyone actively clicking around the Web will be quickly exposed and get used to the latest looks and trends. This then contributes to older site designs (and performance) standing out as behind the times.
While your website can still be “nice looking” and functional, it can quickly become outdated in appearance if you do not keep up with trends. Do not doubt that the Web evolves and changes very rapidly — with or without you.
Too many resist embracing the fact that having a successful business website is not a “set and forget” environment. You need to be aware of the latest trends from a technical, user, and visual point of view. In addition, you want your website presentation to stand out from your perceived competitors.
Your online presence is one of your core marketing tools. So why would you not do everything possible to take advantage of that?
2. When Support is Not up to Snuff
I can’t stress enough how important it is to invest in a Premium WordPress theme that offers the support and updates you need to rely on moving forward. Did you notice that I said, “invest”?
Nothing is as disappointing as getting a theme in place and then realizing when you have questions or concerns that you cannot receive a response to your inquiries. That is why you must do your due diligence before you spend your hard-earned dollars on a premium WordPress theme.
Email the company/developer before you purchase with any/all questions or concerns you have. Check that the theme is compatible with the current version of WordPress.
See how quickly, professionally, and in detail, they respond. This will be a big-time clue about what you can expect after the sale.
If you don’t like the level or type of response you receive, then find another company or developer to work with. You shouldn’t have to spend valuable time chasing down answers.
Here are what I call “Warning Will Robinson” signs. Run into any of these; hit your Back button and continue your search.
Your WordPress website’s success depends on theme support.
3. When Your Site’s Performance Metrics Suck
Many nifty cool website builders that let you have that layout you want also slow down your site. Not to mention your site is dependent on all the custom post types or shortcodes that produce that layout. Some are better than others, and I talk about builders here.
Next, you have to consider how that desktop layout will translate to mobile devices. Performance metrics on mobile tend to be worse than desktop. So always check that out too.
Did you know Google wants to see your site load in 2 seconds? This requires having a well-coded zippy WordPress theme that contributes to your SEO and rankings.
Spend Time Now; Save Time Later
If it’s time for a new look, it is worth taking your time to choose a suitable premium theme. It saves you the grief of having to swap out or switch themes because you made a quick or uninformed decision.
The online business arena is highly competitive. Probably even more than you realize. Your WordPress website theme can make all the difference in the world.
For your website to compete, you need to be open to keeping up with the latest technology, including changing your WordPress website theme to remain visually relevant and ahead of the game as often as necessary.
Being this year is winding down, why not use the new year as an excuse to get a new look and take your program to the next level?
At your service,