1. When You Look Dated
If you are reading this article, most likely you have an inkling that you are due for a new theme. If it's been longer than a year -- you are due.
The fact is online is a visual medium. Anyone actively clicking around the Web quickly gets exposed and used to the latest looks and trends. This then contributes to older site designs standing out as behind the times.
While your site can still be "nice looking" and functional it can quickly become outdated in appearance if you do not keep up with trends. And the web evolves and changes very rapidly -- with or without you!
What too many resist embracing is that having a successful business website is not a “set and forget” environment. You always want to be watching and learning about the trends from a technical, user and visual point of view to make sure your website stands out from your perceived competitors.
2. When Support is Not up to Snuff
I can't stress enough how important it is to invest in a Premium WordPress theme that offers the support and updates you will need to rely on moving forward.
Nothing is as disappointing as getting a theme in place and then realizing when you have questions or concerns you cannot receive a response to your inquiries. That is why it is imperative that you do your due diligence before you spend your hard earned dollars on a premium WordPress theme.
Email the company/developer before you purchase with any/all questions or concerns you have. Check that the theme is compatible with the current version of WordPress. See how quickly, professionally and in detail they respond. This will be a big-time clue as to what you can expect after the sale.
If you don't like the level or type of response you receive, then find another company/developer to work with. You do want to have to spend valuable time chasing down answers.
Here are what I call "Warning Will Robinson" signs. Run into any of these; run away.
- The developer of your current theme has non-existent support features in place (forum, members area or support ticket system).
- When you email, post to support forums or open a support ticket, it takes days for a response.
- Your theme developer does not update the theme as necessary when WordPress updates or when a bug is discovered. What happens the next time WordPress has a substantial update and the theme breaks?
Your WordPress site's success depends on theme support! It is important that you invest in a premium WordPress theme developer or shop that offers the support and updates you will need to rely on moving forward.
3. When Your Site is Not Mobile Responsive
Is your WordPress theme responsive? Have you looked at your site on your phone or tablet? If not, pull out your phone right now and take a look. I'll wait.... Okay, so what did you see?
- Were your menus easy to navigate?
- Could you find what your target visitors would be looking for in a click or two.
- How about your images? Did they size correctly?
Google has publicly stated that they have expanded its use of mobile-friendliness as a ranking signal. You can read about Bing and mobile relevance here. Being premium WordPress themes are responsive right out of the box you should have no problem finding a theme that works for you!
Spend Time Now; Save Time Later
It is worth your time to take your time when choosing the right premium theme. Saves you the grief of having to swap out or switch themes because we made a quick or uniformed decision.
The online business arena is extremely competitive. Probably even more than you realize. In order for your website to compete you need to be open to learning and keeping up with the latest technology. This includes changing your WordPress website theme as often as necessary to remain on the edge and ahead of the game.
At your service,