I subscribe to so many feeds and newsletters that quite often I simply don’t have time to even open them all. Let alone read them all. But I make a valiant effort.
My name is Judith and I am an infoholic. Especially when it comes to WordPress, marketing, social media and website building trends.
Being an infoholic means I have this uncontrollable urge to stay on the edge of developing trends, products and services. By keeping up with the commentary, studies and observations of online “experts” I have the opportunity to try new things and discover what works for me.
All “Experts” Need Reliable Information
In doing so, I have considered myself an expert in training for the entire life of my consulting practice. And I attribute this approach to why I’ve succeeded for over 25 years.
With that I’ve come to realize a few things.
- You have to make the effort to qualify sources of information.
- Being willing to read and read some more — then apply — is crucial.
- Be open to new sources, concepts and opinions.
- Understand you’ll make mistakes. And that’s okay.
- Not everything you try will work the way you want. And that’s okay.
- Many website owners are not up to this challenge.
Anyone who is attempting to keep up, really trying to “get it” and working towards understanding the ever changing online business arena is also an expert in training. You have to strive to be as much as an expert as you can in everything to do with your online program in order to make educated decisions. Decisions that can hinder or enhance your success.
When it comes to websites and the online marketing gig the entire arena evolves at a dizzying pace. Social media and online marketing have taken a turbo turn into a medium that is being tested, analyzed, extrapolated by every “expert” imaginable. Every hour, day, week, month…
Add Google’s “Do No Evil” (don’t get me going on that) algo changes and you have a stew of “what am I supposed to do now?” So you turn to the experts. Sometimes not realizing that some may only know just a tad more than you.
But, the reality is you simply cannot know it all. No one can. Especially when what you do know is constantly in flux and morphing for reasons yet unknown or documented. This is also where being realistic about acknowledging what you don’t know, yet, is crucial.
Discover what you find interesting, know you can be enthusiastic about and learn all you can. Then seek out those true experts who can help to fill the gaps. It is those partnerships that can lead to results beyond your expectations.
Choose Your “Experts” Wisely
What is clear is how every single self-proclaimed expert has a different take on what we’re doing, should be doing and/or where we are going when it comes to the online business arena. None of them know for sure. They are just sharing their specific experiences.
Some of these experts back up what my decades of experience proves out. Then there are those who go in directions I have yet to consider.
This can cause me to question what I thought to be true just the day before. And try something new.
Sometimes thing work out. Other times, not so much.
Then there are those “experts” that just make me giggle…
Everything can be tried, tested, analyzed, changed to produce different results. These results are dependent on so many variables unique to your website, desire to learn and work ethic. So, your mileage will vary. That can be pretty darned exciting — or mega frustrating for many.
The thing is no program, strategy or “metric” will apply the same to every site, project, market, methodology or strategy.Judith
Expect the Unexpected
Each website is an island unto itself in regard to approach, tools, methodologies and strategies that may work. Yeah, there are some basics and staples that apply to all sites, but by daring to try something new and different — that’s when things really start getting interesting.
Not a single expert can claim to tell any site owner exactly, specifically, what to expect other than to expect the unexpected. There will always be new twists and turns that are unique to each individual website that can cause even the most expert of “experts” to scratch their heads.
Online business is a work in progress. Anyone who claims to be an expert will admit that they realize the importance of continually building upon their expertise and growing their portfolio of strategies.
This is the only way to ensure they have all the information and data available to apply to the project at hand — at that moment in time. Then stay on that edge and evolve — hopefully before it is necessary.
Your Mission If You Choose to Accept It
Every “expert” is on a mission, based on their unique experiences, to develop and implement successful strategies. More importantly, how to measure everything that has to do with website visitor’s interests and activities to produce ROI.
You know your business and customers better than any “expert” out there. You have the data at your finger tips to interrogate. Use that information to your advantage.
It is the experts in training, just like you, that push the envelope. They try new things no one has yet to try, and re-purpose strategies so they can be born anew.
Choose your sources wisely, read, learn, test and tune and find out what works for your website. Take risks and try new things then learn from those efforts. Rinse and repeat. Nothing less will do.
At your service,