Content is King, Content is King, Content is King...
Who hasn't heard the overused phrase "Content is King"? Just like most phrases when overused, it has lost its original intent! Back in the day when that phrase started popping up, it went without saying that good content, valuable and unique content, well written and useful content -- was King.
Now it appears as though many believe that any content -- words that take up pages, self serving white-noise, gibberish, poorly written, non-useful, boring, grammar and typo laden content (with a ton of ads) -- is King. (I hate sites that have great content and I have to fight the ads just to read the articles -- what a shame...) Off to the gallows with you if that is what you believe!
Let's Organize Your Royal Family
So you have your site launched, with a great looking Premium WordPress Theme, that you've taken the time to setup properly with a layout and navigation structure that is user-friendly.
Then, let's agree that your WordPress site has great content that you know folks can use, that is well written and sought after. But what if no one can find it?
This is where I am going to mix up the Royal Family of WordPress Success just a bit...
Marketing is King -- Content is Queen
The best content in the world is for naught if no one can find it or knows that it even exists in the first place, right? That's why Marketing is King! Here's a couple more articles to read:
How does the rest of the Royal Family hash out?
- Marketing is King
- Content is Queen
- Niche is the Prince
- Social Media is the Princess
- Unique Visitors are the Duke
- Conversions are the Duchess
- Partnerships are the Earl
- Integrity is the Countess
- Community are the Lords and Ladies
The above is to make a point, albeit a bit tongue-in-cheek, you can use this list to help you organize your royal family's priorities. Take the above list and write down five ways you can enhance each royal family member. Then get to work on making that happen!
After all, it is good to be King!
At your service,