This past December I completed my 25th year as an online consultant. After all these years what has been consistent is addressing how the SERPS (Search Engine Results Pages) work. By squashing myths …
Ten Commandments of Search Engines
Google has been clear. We should be concerned about our site visitors first. Even with this "clarity" website owners are still doing the very things that Google has stated are spammy, lack quality …
My 5 Favorite Free Keyword Research Tools
If you search my site for the terms "keywords" or "search engines" you'll quickly see a common theme. When it comes to keywords, guessing or surmising isn't good enough. You need to do the research …
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To Get Found Put on Your Customer SEO Hat!
Acquiring decent rankings in search engines doesn't just happen by osmosis. When I started on this journey over two decades ago -- getting ranked was relatively simple to accomplish. Basic SEO …
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Inbound Links = Networking Opportunity
Inbound links really are, as of right now, the Holy Grail of gaining more favor with Google. The theory goes that if your site and content are so good, that site visitors are going to be compelled to …
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Crafting Link Worthy Content
One of the most asked questions sent my way is for me to explain in a "simple and clear" way what you need to do to get those coveted backlinks that certain search engines look at to determine …