I’m sure I’m not alone at this time of year by becoming a bit retrospective. The trees start changing, the leaves drop — and Thanksgiving is right around the corner. This year is almost over. Where did the time go?
This past year was crazy. While technology never stands still, mobile, HTTPS and security issues seemed to have every site owner wearing a bit of trepidation. I get that. You can’t just “have a website” like in days past.
You have to pay attention, modify, update, double-check functionality, security and performance. Not just once, but every day, every week — all the time. That is if you want a chance of being on the radar and experiencing any ROI.
Then add “SEO” into the mix. Millions of websites and billions of web pages. Top 10? You’re lucky if you get Top 100.
It can be intimidating and downright exhausting.
Recently, I found myself daydreaming about the ole web. Back when websites were web sites and SEO was just part of the process of creating a great site — not an impossible, frustrating, “pie in the sky” effort for most small business owners.
1. having a feeling of melancholy; sad and pensive.
So, what has me sad and pensive?
- When this all began in the early 90s you could put up a site, it was indexed and you could get found. Rather quickly too. SEO really hasn’t changed much since then. However, now your chances of gaining top page rankings are close to none. Just based on the sheer volume of competing sites alone. Organic search engine rankings just cannot be the assummed primary traffic generator of your online business plan.
- In the “old days”, the chances of the best site pulling above the fold was pretty good. Now, that’s not the case. Best is subjective, I know. But how often do you find yourself weeding through ad sites, dead sites, old sites and sites that are just a mess?
- Before search engine rankings became solely a commercial commodity, Google actually was a great search engine. Now, those who know better; know better.
- Years ago, searchers were so mesmerized with this new technology that they visited site after site looking for the best info they could find. They used their brains and made judgement calls based on common sense. Now, they simply click on the first link they come across assuming tacit approval from the search engine bi-polar algorithms. You know what happens when you assume?
- At the start forward thinkers were willing to try new things, experiment and think outside the box whether there was even a box or not. They wanted exposure; they wanted to get found, darn it! Now, we just want packaged solutions that make things happen with no effort — and the least amount of expense.
- In the beginning, folks like me had a lot to learn. And it was like a drug — we couldn’t get enough, we learned new things almost every hour on the hour and still wanted to learn more! It was downright exciting — and for me it still is. This applied not only to site developers but website owners and hobbyists alike. The sky was the limit if you wanted to read, learn and apply! This club seems to be a dwindling.
Ahhhh, the good old days…
Yeah, I just dated myself.
Why am I sharing this with you? Oddly enough I still have folks who contact me as though they are in the way-back machine expecting the above even though it hasn’t been true for decades.
There is still unbelievable opportunity online. You just have to have a strong dose of reality as to what that will require of you and know that online success challenges even the best of us.
And when it sounds like too much to do, too much to track, learn or apply — you know that is exactly what you need to do.
Hard work spotlights the character of people: some turn up their sleeves, some turn up their noses, and some don’t turn up at all. ~Sam Ewing
At your service,