It should be or disappointment will be yours. Yes, your website is an inanimate object. Subsequently, this means it is all up to you to be the one to make the decisions, implement the features, and maintain your website so it is “on steroids” in order to make things happen.
used to suggest a highly exaggerated, enhanced, or accelerated version of something.
No, I don't mean you need to take steroids. What I am emphatically saying is that you need to outperform on every level.
That is why today is going to be about putting things in perspective so that you can set the proper goals and priorities. From a real-world point of view. Only then can you understand the level of commitment required to succeed online.
And, as I always do I'll include links to other articles for your further reading.
You. Have. The. Power.
Your power comes from what you invest in (time and money), learn and apply.
- Are you willing to work harder than your competition?
- Will you embrace the new knowledge and skills necessary to have the best-performing website?
- Can you honestly access your strengths and weaknesses to know where you will require a helping hand?
Unless you answered with a resounding “Yes!” to the above questions, you are probably at a disadvantage. Those who do answer “Yes!” are going to kick your butt.
Concerned about whether your website is being found, read, taken seriously? Of course, you are. And you can count on the fact that most other website owners have the very same concerns.
So what exactly, specifically are you going to do about it?
Many anticipate that they launch their website and traffic, inquiries, and orders pour in. Rarely is that the case.
Realistic Attitude from the Start
When I speak with site owners it becomes clear that almost every one of them is unable to wrap their head around the massivity of the online world and therefore, their competition. If you think about it, back in the day you only had to worry about the competing business in your town, city, county — or state.
If you did have to consider nationwide competition, you knew who the main players were and responded accordingly. Now, thinking in terms of “local” is too narrow-minded (unless you have a brick and mortar), and “nationwide” could easily be in the hundreds of thousands — or even millions.
So let's cover some basic stats that will make clear what lies ahead. Ready? Let's go!
Wrap your head around these stats…
1,826,089,359 Websites in 2021
Think about it: This is why it is so important to be as “nichey” and unique as possible. “Me too” sites won't cut it — you have to be different (or better) than what is already out there.
Do your keyword data mining and know the level of competition for those terms. This effort will make sure that you know what you are up against and what you will need to do so that onliners who need/want your unique product/service will find you.
Facebook has 2.74 billion monthly active users in 2021.
Think about it: Now you know why having a Facebook page that you “work” is so important. How are your competitors engaging their customers? You need to be as (if not more) active, as (if not more) creative, and as (if not more) engaging.
Your Facebook page isn't the end-all-be-all either. They will throttle your exposure to encourage you to pay for advertising. Consider this cost in your budget as well.
(Oh yeah, Instagram has 1.074 billion and Pinterest 322 million monthly users.)
500 hours of videos are being uploaded to YouTube every minute.
Every. Single. Minute. And 2 billion people use YouTube every month, 30 million every day.
Think about it: If your competition is successfully using video, figure out a way to add videos to your marketing arsenal and set up your own YouTube channel.
320 billion emails will be sent in 2021.
… and received per day. (Over 50% of email is spam!)
Think about it: With so much spam you really need to ensure you use a good email newsletter * service that gets your emails through. Also make sure that you have SPF, DKIM, and DMARC settings in place on your domain's DNS record. These settings vary based on your provider and help to prevent your emails from landing in spam folders.
Whether it be a newsletter or your RSS feed update, your notices need to represent your brand consistently and professionally. Then you need to be sure that you send only worthwhile (worthwhile to your visitors not just to you) emails — or you risk unsubscribes.
Top 5 Browsers:
Google Chrome, Microsoft Edge, Mozilla Firefox, Safari, Opera
Think about it: More of a reason to use Premium WordPress Themes whose developers take the top browsers into consideration in their design and CSS files. This is even more important for mobile responsiveness and speed/performance.
Premium themes not only keep up with trends but also keep up with WordPress and security concerns. It is worth every extra penny. One less thing to worry about.
Massivity vs. Marketing
Here are a few more questions you should have solid answers for.
- Will my marketing and social media efforts be enough, effective, competitive?
- Is my design user-friendly, responsive, and downright zippy?
- How do I get on my target market's radar?
These are just a few of the questions I get asked on a regular basis. All very important core concerns. Questions that to be honest, you should have the answers to before you launch your website.
What I don't get asked directly is what's the difference between sites that succeed and sites that just exist?
Spec of Sand in the Desert
The above stats are just a few for your consideration in regard to what your new website will have to face and accomplish in order to stand out from all the noise online. If you are aware of the above facts when starting a new site and putting your plan together, you enhance your chances of success.
You know why?
Because you'll be starting from a point of reality and you'll understand what you are up against. Because you have the power to be as successful as you want to be. You'll embrace what you need to know, learn, and do.
You'll also have a darned good idea of when you will need to ask for help. We all need help from time to time. There is no way for anyone to know everything and be the best at it all the time.
That, my friends, will give you an edge over others who prefer to believe it is a “build it will come” environment because that's the easier to do. Nothing is easy online.
Reality check; complete.
At your service,