If not — it should be or disappointment will be yours. Concerned about whether your WordPress site is being found, read, taken seriously?
Of course you are! And you can count on the fact that most other WordPress site owners have the very same concerns. Just being on WordPress isn’t the end-all-be-all — you need to outperform on every level!
When I speak with site owners it becomes clear that almost every one of them are unable to wrap their head around the massivity of the online world and therefore, their competition. If you think about it back in the day you only had to worry about the competing business in your town, city, county — or state.
If you did have to consider nationwide competition, you knew who the main players were and responded accordingly. Now, thinking just local is too narrow minded (unless you have a brick and mortar) and nationwide could easily be in the hundreds of thousands.
So let’s cover some basic info (with links to my other helpful articles) so that you can plan accordingly and make sure you are prepared for what lies ahead!
Massivity & Marketing
Are my marketing and social media efforts enough, effective, competitive? Is my design user-friendly and responsive? How do I get on my target market’s radar? These are just a few of the questions I get asked about on a regular basis. All very important core concerns.
What I don’t get asked directly is what’s the difference between sites that succeed and sites that just exist? “Steroids”.
Wrap your head around these stats…
863,105,652 Websites in 2015!1.8 billion Websites 2017
Think about it: If you are starting a new site you have all these sites ahead of you. Not all are in your market — but do you know how many are? Have you investigated the amount and type of competition you are going head-to-head with? What makes your business/method/process/product better than what is already out there?
This is why it is so important to be as “nichey” and unique as possible. “Me too” sites won’t cut it. Do your keyword data-mining (and know the level of competition for those terms) so you know what you are up against and will need to do so that onliners who need/want your unique product/service will find you. [Read: Free Keyword Research Tools]
Facebook has 1.44 billion2.07 billion in 2017 monthly active users!
Think about it: Now you know why having a Facebook page that you “work” is so important! How are your competitors engaging their customers? You need to be as (if not more) active, as (if not more) creative and as (if not more) engaging.
300330 Hours of videos are being uploaded to YouTube every minute. Every. Single. Minute. And 1 billion people use YouTube every day.
Think about it: Figure out a way to add videos to your marketing arsenal and setup your own YouTube channel today!
100 billion269 billion emails sent and received per day. (Over 50% of email is spam!)
Think about it: With so much spam you really need to ensure you use a good email newsletter service< that gets your emails through. Whether it be a newsletter or your RSS feed update, your notices need to represent your brand consistently and professionally. Then you need to be sure that you send only worthwhile (worthwhile to your visitors not just to you) emails -- or you risk unsubscribes.
Top 5 Browsers: Google Chrome, Mozilla Firefox, Opera, Microsoft Edge
Think about it: More of a reason to use Premium WordPress Themes whose developers take the top browsers into consideration in their design and CSS files — and more importantly for mobile responsiveness! Premium themes not only keep up with trends, they keep up with WordPress and security concerns. Worth every penny!
The above stats are just a few for your consideration in regard to what your new site will have to face and accomplish in order to stand out from all the noise online. If you are aware of the above facts when starting a new site or planning your marketing strategies, at the very least you will have a better chance of success.
You know why?
Because you’ll be starting from a point of reality and you’ll understand what you are up against. And you will need some help — check out my WordPress White Glove Support Service! That, my friends, will give you an edge over others who prefer to believe it is a “build it will come” environment because that’s the easy thing to do.
At your service,