Is Your WordPress Site Ready for Black Friday and Cyber Monday?
Can you feel it? The craziness is kicking in! Back in the day you would have hints of Christmas before Thanksgiving. Now Christmas seems to start right after Halloween!
Did you know that a growing number of folks shop on Thanksgiving? After their Thanksgiving meal it’s a tradition to run out and shop the pre-Black Friday sales. But, now that more retailers are closing on Thanksgiving so their employees can be with their families, that’s even more folks gravitating to online. That means more business for you!
So it’s really 16 days, not 17!
Now consider the fact that you have to ship before December 22nd — you have a very limited window to advertise, sell and ship!
Here are the things to consider, think about and plan for when it comes to your WordPress website for BFCM (you’ve probably notice this new acronym popping up everywhere).
Black Friday and Cyber Monday Marketing Planning Tips
- For Newer Online Stores: How will you get found? Search Engine rankings take time to accumulate and with the latest algos, you may never hit that top page due to all the competition — unless you buy ads. Plan on having a healthy PPC budget and spending *a ton* of time online networking and marketing on social media to get the word out. Black out time in your schedule to hang out and participate on the platforms you know your target customers hang out on. [READ: WordPress Website Tips to Prepare for the Holidays]
- Holiday Graphical Assets: Do you have plans in place to “Holidize” your site? Start developing your Holiday graphical assets for accents, specials and sales. And a plan to get the word out about those specials and sales!
- Shipping Options, Policies, Deadlines: You need to have your Holiday shipping schedule, policies and deadlines in front of customers to avoid any bad experiences. Make those dates easy to find, publicize them, include them in your e-mails, FAQs and auto-responders. Free shipping is almost a must have — customers expect it and do gravitate to sites that offer shipping discounts. Find out ways to integrate shipping specials into your sales pitches.
2017 USPS Deadlines
- The Postal Service recommends the following mailing and shipping deadlines for key domestic services:
- First-Class Mail – December 19
- Priority Mail – December 20
- Priority Mail Express – December 22
With the above in mind, consider your lead-times and prominently display your drop-dead order placement dates to be sure your customers are aware.
- Mobile, Mobile, Mobile: After the holidays last year, Amazon announced that:
…nearly 60 percent of Amazon.com customers shopped using a mobile device this holiday. Mobile shopping accelerated as customers got later into the shopping season.
Be sure to check your site layout and functionality on mobile devices so you don’t miss a sale. It’s a bit too late to mobilize your site at this point (Really? You’re not using a responsive theme? Shame on you!), but you can add a Mobile WordPress plugin to do some of the heavy lifting for you! [ Does Your WordPress Site Look Dumb on Smartphones? ]
Sit down, right now and get your plans outlined! Your plan should include the details and dates that you will integrate and implement your Holiday programs. Then, follow through!
You need to have this planned out in great detail now before Black Friday and thru the Cyber Monday weekend. Then right up to your drop-dead ship date to make sure you have all the bases covered. This is the only way to achieve a smooth running and successful Holiday Season. For you and your customers.
But before you do that, here is some data and analysis on the 2017 Holiday trends to help you fine tune your program:
2017 Holiday Online Shopping Trends
- 2017 Holiday Predictions for Retail Marketers
- 2017 Holiday Outlook: Ringing in the Shopping Season!
- Holiday Shopping Season 2017 Survey and Analysis
- Black Friday & Cyber Monday Stats, News & Marketing Strategies
- 4 Predictions for the 2017 Holiday Shopping Season
Here’s to your prosperous Holiday Season!
At your service,