If you search my site for the terms “keywords” or “search engines,” you'll quickly see a common theme. When it comes to keywords, guessing or surmising isn't good enough. You need to do the research and due diligence to target your market.
What are your potential customers using to find your products/services/business? Do you know? For sure?
Research Customer's Keywords
Keyword phrase research should be part of your site development from the start and ongoing. It is a never-ending process as you grow your site and add new content. By constantly reviewing your keyword phrase pool, you'll discover nuggets along the way that may not be as competitive and more targeted in the process. That means more potential site visitors for you.
Forget One-word “Keywords”
Many online businesses create a list of terms off the top of their head. They all start with one word “keywords” that they want to be ranking for. Not going to happen. These are usually the words they “think” customers will use to find their website.
What would surprise these very same site owners is that their target market may be using an entirely different set of keyword phrases when searching for their products or services. You then add tags, typos, and misspellings into the mix. You would be surprised at the number of keyword phrases used in searches that you probably never even considered in your SEO efforts!
SEO is Not Set and Forget
If you are not actively thinking about SEO, how can you expect to get found? SEO should be considered for every piece of content created for your site. That's why I use and recommend the Yoast SEO plugin to help you with this effort. My favorite feature is the Readability score that enables you to become a better writer for the web!
How can you begin to add content to your site that will proactively target your market? First, integrate the actual terms used to find what you have to offer; that's how.
Getting found in search engines, which means getting ranked, doesn't happen by osmosis. Every site owner needs to do their homework to increase their site's “findability.” Ignoring or disregarding SEO efforts is simply a lost opportunity—pin in a haystack kind of stuff.
Keyword Research Tools That I Use
- TagCrowd: This site allows you to create a tag cloud to visualize your keyword frequency.
- Google Keyword Planner: Keyword Planner is like a workshop to build new Search Network campaigns or expand existing ones. You can search for keyword and ad group ideas, get historical statistics, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. A free AdWords tool, Keyword Planner, can also help you choose competitive bids and budgets to use with your campaigns.
- Übersuggest: Use this site to quickly find new keywords not available in the Google Keyword Planner, such as images, shopping, and news.
- WordTracker's Scout: A browser extension for Chrome that helps you determine what your competitors are up to. Once you have the extension installed, you visit any webpage, hover over the content, and hit the “W” button. A tag cloud then displays showing you what your competitors are targeting! Cool, huh?
- WordStream Free Keyword Tool: This allows you to narrow down suggestions by industry and country.
So you use the above tools and now have a pretty comprehensive list, probably an overwhelming one, of keyword phrases that you can potentially use. Your next step can be to check out my bulls-eye marketing tips to get your core terms in place.
Congratulations! You've just taken a massive step towards better targeting your customers and improving your rankings in the process!
At your service,