Every January I use the new year as an excuse to update and clean up all my profiles and social media collateral. Time flies as we run our businesses and most times once we get settings in place we tend to just leave them as is.
Here's What You Should Update Every January
- Go through Networks/Followers and "Friends", review and prune. I never really thought social media was about the numbers instead I look at relationships and contacts. From a marketing POV I guess having a ton of followers and following them all back is acceptable. Most folks who follow me are following thousands (and thousands) of others. If you are following me only so that I follow you, that doesn't work for me. I'm whittling down who I follow or friend so I can actually have a manageable number of folks I want to keep tabs on, interact with or learn from.
- Check all site copyright notices to reflect 2018. Sites with 2017 (or older) dates scream "no one is home!".
- Do you send out any automated messages for subscribers, newsletters, orders? Review and update to make sure they reflect current info and programs. While you are at it freshen up the content a bit too!
- Update Online Profiles and Photos: If nothing has changed in your business this past year to hi-lite or mention in your profiles -- time to evolve! If your looks haven't changed all that much fine. But a lot of profiles I see have photos that are 5-10 years old! I updated all my sites and profiles to use a brand new current photo. I also stopped using avatars in lieu of a my real mug.
- Update Social Media Graphics: Give your brand a new twist, update colors, feature a product/service/ebook. Something! Keeping things new and fresh keeps folks interested!
Social Media Graphic Sizes and User Tips
To help with your social media graphic updates here is a comprehensive infographic from Matt over at OnBlastBlog.com, an excellent resource for starting a blog, that gives you all the latest social media image info and dimensions that you will need. Including keyboard shortcuts, posting time recommendations and tools. While the graphic is for 2017 -- these tips still apply today!
Take the time to run through the above so that you are putting your best -- and most recent -- face forward for the new year ahead!
At your service,