Being I have so many sites and participate in just as many others, it is not uncommon for someone to question my stance on certain topics. Most often on the importance of Business Email Etiquette.
Recently an individual noted that I was making "big deal" out of nothing. In response I simply asked, would he put the email he sent to me, in the same format and verbiage on his business letterhead? Crickets. Business professionals communicate like business professionals at all times.
For those that just know me as a WordPress Consultant and Business coach, back in the day I was dubbed "Miss eManners" for the digital world by Earthlink. You can read all about that here.
To me, when it comes to business, email etiquette is common sense. That is why I have promoted the topic for decades across this and my other websites.
Yeah, Business Email Etiquette IS a Big Deal!
This person went on to say that all this "email etiquette stuff" really doesn't matter if you do a good job, if people know you, if you run an established business. Who do I think I am setting these rules? "Who made you judge, jury and executioner when it comes to email?" Executioner? Yikes!
One of the downsides of promoting the topics of email etiquette and proper technology use is the pretty consistent push back. I actually thought when I started including technology training with my website packages that it would be a limited time engagement.
Back in the early 1990s the Internet and Web were new. Surely onliners would realize the importance of communicating as though they made it out of 6th grade? 20 years later and most professionals get it; still many do not.
Clearly there are folks who feel threatened in some way by these practices. I don't make anyone read my sites or buy my books. But the smarties do. They know that communicating like a professional who has command of the technology they are participate in is just smart business and good for their brand -- and bottom line.
First Impressions Could be the Last
Everyone judges you by your email whether you know it or not. I'm sure you've done the same if only subconsciously. By the way, I've never known anyone who was executed for poor business email skills, fired or not hired maybe, but not executed.
One has to then wonder how folks who abstain from proper business email and technology practices run other aspects of their business. If they don't take the time to communicate as an educated professional what else are they cutting corners on? Or maybe they aren't educated? Maybe I should find someone else to spend my hard earned dollars with?
Perception is the Only Reality!
You simply cannot care enough about how you are perceived especially in the rabidly competitive arena of online business. Your Brand is at stake!
Most business savvy folks get up early in the morning, take a shower, iron their clothes, groom their hair. All because they care about how they look and they want to make that all important good impression on anyone they meet throughout their business day.
Not necessarily because of what others may think but also because they want to put their best foot forward. At all times. You never know when opportunity will walk through your door, send you an email, want to have a meeting.
When you send an email in all lower case, filled with typos and grammatical errors, what is the person on the other side of the screen to think about what it will be like to do business with you? No opening greeting or closing and you are perceived as bossy or terse. Yeah, I'll want to do business with someone like that...
Those who know you very well will probably shrug their shoulders and wonder why you don't make these simple efforts to communicate like the professional they know you are. While those who do not know you will form an impression about your business, attention to detail and credibility.
First impressions happen, even when you are not looking, and you do have some control over what they will be. Many times you only have one chance to rise above your perceived competitors. Why not make the effort to practice proper Business Email and Technology Etiquette?
The benefits are many and believe me -- it won't hurt -- I promise!
At your service,