If you want inbound links, it makes sense that you then have to offer content worth linking to. That requires creating content your target market needs, is searching for and can put to …
Give Your WordPress Website the Royal Treatment
Content is King Who hasn't heard the overused phrase "Content is King"? Just like most phrases when overused, it has lost its original intent. Back in the day when that phrase started popping …
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Marketing Mission: Target Those Who Care
Let's assume that when it comes to WordPress websites everything is equal. You have a great looking website that loads in 2 seconds, and looks great on mobile. How do you stand out from the rest of …
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Time to Ditch Your Comfort Zone!
Back in the 1990s, and I'm dating myself, setting up a website and getting found online was a piece of cake. At least compared to what is involved now. Back then it was sort of a "build it and …
How to Repurpose Your Old Blog Content (or Not)
If you've had your blog for any length of time, you have a bunch of articles. You get an idea and start writing and add a new post. Rinse and repeat. Over time, however, it is pretty common to …
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How to Use the Blog Format to Gain New Customers
Blogging is clearly a powerful tool for every business website. But just as with anything, there is a right way to do so to produce the best results. I get asked two questions on a regular …
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