DIY WordPress SEO Tips Worksheet
Reading Time: 4 minutes 
As of 2026, there are between 1.34 and 1.88 billion websites online.
So that’s what you are up against when contemplating search engine rankings. (Now add AI to the mix.)
Maybe you have 100 competitors, 1,000, or 100,000. Of course, less competition makes it easier to be found, but with the numbers we are dealing with, it is important to be unique and not a “me too” operation to stand out.
But overall, anything we discuss about having a website does not matter if you don’t get found when people search for you. With all this in mind, and given that so many markets are saturated, how will you get found?
Bullseye SEO Marketing
You know what a target looks like, right? All those circles get smaller until you reach the bullseye in the center. When you play darts or go to the shooting range, you get a higher score or points with each hit in the smaller circles — furthest out being less.
So why not use this analogy when you think of SEO marketing? Because doing so will help improve your overall rankings by prioritizing and “targeting” your keyword phrase efforts.
Here are the critical bullseye SEO marketing tips to get your core terms in place.
SEO Keyphrase Bullseye
Start by investigating your top desired phrases – no one-word keywords here. Instead, we want to use 2-3 word phrases or even “long-tail” phrases that are 4-7 words and, therefore, less competitive. Again, the key is to discover the terms you know that those looking for your site will use.
Not terms that you want searchers to use. Not what you “think” searchers will use—the actual phrases they do use.
Many times, these are entirely different sets of keyword phrases. If you are unsure what folks are using, check out my post on Free Keyword Research Tools.
FREE: Find new keywords for your market…
If you target the wrong keywords, your efforts will be in vain.
This process allows you to prioritize your efforts by identifying which terms you need to rank and use in your content. However, you need to be realistic and not use words that your site does not back up.
Many believe that simply typing keywords into a worksheet or a plugin makes it so. They couldn’t be more wrong.
Do you have pages with 10s or 100s of keywords in the Meta tags? STOP IT! Tweak your current content, create new information-packed pages targeted at one or two keyword phrases, add variations for each, and add them to your site.
Target Completed
Once your target is complete, refer to the bullseye and ensure that your WordPress website title and description use your primary phrase and a variation thereof. Also, include these phrases peppered throughout your headlines and copy.
Now, move to the next circle outside of the bullseye. Determine which page those phrases apply to most and follow the above. Rinse and repeat.
You don’t want phrases in any target circle that are not closely related or do not apply to each other. Nor do you want to use only the same phrases over and over again.
Search engines see that a mile away, and not only that, by doing so makes your content unreadable. Better yet, don’t hesitate to create a new bullseye using your next set of related terms, and then create valuable information and resources (not fluff) that apply to each specific set of phrases.
Search Engines are Just Computers
Search engine crawlers are not aware; they don’t think or surmise. (Although, as of late, that could be open to discussion.) Instead, they gobble up what is on your website based on the content, the code, and 100s of other variables. Then each search bot’s unique algorithm determines how it ranks your website.
The key to bullseye marketing is understanding how your target market finds what you offer and incorporating those terms, phrases, ideas, and concepts into your site. Then, writing for humans—not search engines.
You will dilute your site’s relevance by trying to rank for everything under the sun. And if you do not have content that backs up those phrases – well, as we say in Chicago – foe-ged-aboud-it!
Target your bullseye and have your site mimic that layout. You’ll be pleasantly surprised as your targeted pages become more relevant and are found, shared, and commented on.
Over time, this process will lead to more prominent rankings and more business for you. Download my PDF, which includes this article and a target for you to use in this exercise.
Since global sales through websites and apps are projected to reach 6.9 trillion US dollars in 2026, use this as an opportunity to refine your SEO marketing to hit the bullseye.
At your service,
Related Articles…
*Some of the links on this page are to companies with which I have a professional affiliation.
Read my complete affiliate statement here.