As of January 2020 there were over 1.74 billion websites on the Internet. Wow.
Not all are quality, not all are of interest. As a matter of fact many are just dead files located on a server out in Internet-land.
With that in mind, and the added fact that certain markets have become saturated, how are you going to get found in this mess?
You know what a target looks like, right? All those circles getting smaller until you get to the one in the center – the bullseye? When you play darts, or go to the shooting range you score less with each hit that is in the circles furthest out.
So why not use this analogy when you think of SEO marketing? Doing so would without a doubt help to improve your overall rankings by prioritizing and “targeting” your efforts.
Here are the key bullseye SEO marketing tips to get your core terms in place.
Bullseye SEO PDF
My PDF includes this article along with a target for you to use in this exercise.
Begin to carefully create your phrases – no one-word keywords here. Use phrases that you know for a fact those looking for your site will use.
Not what you want to get found by. Not what you think they will use. What they are actually using.
Many times these are entirely different sets of keyword phrases. If you are not sure what folks are actually using, check out my post on Free Keyword Research Tools.
If you target the wrong keywords, all your efforts will be in vain.
- After investigating your market’s keyword phrases, start with the center of the bullseye containing only your most important two 2-3 word keyword phrases.
- As you move to the outer circles in the target, note your less important phrase variations – up to two per circle.
This allows you to prioritize your efforts knowing which terms are those that are most important for you to get found by. You really need to be realistic and not use terms that your site does not clearly back up with content. Simply typing keywords into a worksheet or a plugin doesn’t make it so.
Do you have pages that have 10s or 100s of keywords in the Meta tags? STOP IT! Tweak your current content and create new information packed pages targeted at one or two keyword phrases each with the variations for each and add them to your site.
Once your target is complete, referring to the bullseye and make sure that your WordPress website title and description uses your primary phrase and/or a variation thereof. Also make sure to include these phrases peppered throughout your primary headlines and copy.
Now move to the next circle outside of the bullseye. Determine which page those phrases apply to most and follow the above. Rinse and repeat.
You don't want phrases in any target circle that are not closely related or do not apply to each other. Create a new bullseye using your next set of phrases and then create useful information and resources (not fluff) that applies to each specific set of phrases. That works even better.
Search Engines are Just Computers
Search engine crawlers are not sentient; they don’t think; they don’t surmise. (As of late that could be open to discussion.) They gobble up what is on your website based on the content, the code and 100s of other variables. Then based on each search bot's unique algorithm it determines how your website will be ranked.
The key to bullseye marketing is knowing what your target market uses to find you and incorporating those terms and phrases, ideas and concepts into your site.
You will actually dilute your site’s relevancy by trying to get found by everything under the sun. And if you do not have content that backs up those phrases – well, as we say in Chicago – foe-ged-aboud-it!
Target your bullseye and have your site mimic that layout. You’ll be pleasantly surprised as you see your targeted pages gain higher relevancy, then get found, passed around and commented on.
Over time that leads to more prominent rankings — which leads to more business!
Use target SEO marketing and hit the bullseye.
At your service,