Blog & Post Creation Service | WordPress Consultant: Judith Kallos

To gain exposure and build your Expertise, Authority and Trust factors with Google (SEO) and your site visitors for contact/sales/leads, you have to have content. Good content that is properly structured. Content that speaks to your customers.

Content is what search engines use to know what your site is about. Build up your E-A-T and that's how you begin to build your ranking profile.

When I mention this to clients, the most common answer is “but I'm not a writer” or “I can't write.” While I understand that, you still need to have value-rich content. Otherwise you don't have a website, you have what I call “brochureware.”

Your site visitors are looking for that valuable content that they can use. That let's them know you get them and that you can be trusted. To determine if they want your product or service and even if they will do business with you.

Expertise. Authority. Trust.

Enter Keywords and SEO

Then, when you are creating this content, you want to be cognizant of what keywords phrases you are targeting with your SEO efforts and that they are integrated properly. You also want to be sure that you are formatting your content in a way that takes into consideration how folks read online and that will keep theme engaged.

This I know how to do after writing for websites for 25 years. You can view examples of my writing here on my blog, BusinessEmailEtiquette.com, NetManners.com and my many posts for GoDaddy's blog.

I offer several website content creation services for you to choose from. While these are per article/post, to get the best results we really should put together a personalized content strategy plan to meet you goals.