Blog & Post Creation Service | WordPress Consultant: Judith Kallos

To gain exposure and build your Expertise, Authority and Trust factors with Google (SEO) and your site visitors for contact/sales/leads, you have to have content. Good content that is properly structured. Content that speaks to your customers.

Content is what search engines use to know what your site is about. Build up your E-A-T and that's how you begin to build your ranking profile. Starting in May of 2021 Google will add visitor intent to it's algo. You need to cater to that intent to stand any chance of risking in the ranks.

When I mention this to clients, the most common answer is “but I'm not a writer” or “I can't write.” While I understand that, you still need to have value-rich content. Otherwise you don't have a website, you have what I call “brochureware.”

Brochureware is not impressive. It doesn't sell your expertise, that you are an authority on your topic or that you can be trusted.

Your site visitors are looking for that valuable content that they can use. That let's them know you get them and that you can be trusted. To determine if they want your product or service and even if they will do business with you.

Expertise. Authority. Trust.

Enter Keywords and SEO

Then, when you are creating this content, you want to be cognizant of what keywords phrases you are targeting with your SEO efforts. These need to be integrated properly. Y

You also need to format your content in a way that takes into consideration how folks read online and what will keep theme engaged. Then add calls to action as the frosting on the cake.

This approach is now something I do naturally after writing for websites for 26 years. You can view examples of my writing here on my blog, BusinessEmailEtiquette.com, NetManners.com and my many posts for GoDaddy's blog.

I offer several website content creation services for you to choose from. While these are per article/post, to get the best results we really should put together a personalized content strategy plan to meet you goals.