DIY WordPress SEO Tips Worksheet
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There are at least 4.51 billion pages (Thursday, 04 January 2024).
So that’s what you are up against when contemplating search engine rankings. Not all are indeed quality websites, and not all are of interest to the masses. Some are just files on a server somewhere in Internet land.
Maybe you have 100 competitors, 1,000, or 100,000 — it doesn’t matter if you do not get found when searched for. So, with that in mind and that specific markets have become saturated, how will you get found?
Bullseye SEO Marketing
You know what a target looks like, right? All those circles get smaller until you reach the bullseye in the center. When you play darts or go to the shooting range, you get a higher score or points with each hit in the circles — furthest out being less.
So why not use this analogy when you think of SEO marketing? Doing so would help improve your overall rankings by prioritizing and “targeting” your efforts.
Here are the critical bullseye SEO marketing tips to get your core terms in place.
Bullseye SEO PDF
My PDF includes this article and a target for you to use in this exercise.
Start by investigating your top desired phrases – no one-word keywords here. Instead, we want to use 2-3 word phrases or even “long-tail” phrases that are 4-7 words and, therefore, less competitive. Again, the key is to discover the terms you know that those looking for your site will use.
Not terms that you want searchers to use. Not what you “think” searchers will use—the actual phrases they use.
Many times, these are entirely different sets of keyword phrases. If you are unsure what folks are using, check out my post on Free Keyword Research Tools.
FREE: Find new keywords for your market…
If you target the wrong keywords, your efforts will be in vain.
This process allows you to prioritize your efforts, knowing which terms are essential for you to rank. However, you need to be realistic and not use words your site does not back up with content. Simply typing keywords into a worksheet or a plugin doesn’t make it so.
Do you have pages with 10s or 100s of keywords in the Meta tags? STOP IT! Tweak your current content and create new information-packed pages targeted at one or two keyword phrases, each with variations for each, and add them to your site.
Target Completed
Once your target is complete, refer to the bullseye and ensure that your WordPress website title and description use your primary phrase and a variation thereof. Also, include these phrases peppered throughout your headlines and copy.
Now, move to the next circle outside of the bullseye. Determine which page those phrases apply to most and follow the above. Rinse and repeat.
You don’t want phrases in any target circle that are not closely related or do not apply to each other. Create a new bullseye using your next set of terms, and then create valuable information and resources (not fluff) that apply to each specific set of phrases. That works even better.
Search Engines are Just Computers
Search engine crawlers are not aware; they don’t think or surmise. (As of late, that could be open to discussion.) So, instead, they gobble up what is on your website based on the content, the code, and 100s of other variables. Then, each search bot’s unique algorithm determines how search engines will rank your website.
The key to bullseye marketing is knowing what your target market uses to find you and incorporating those terms, phrases, ideas, and concepts into your site.
You will dilute your site’s relevancy by trying to get found by everything under the sun. And if you do not have content that backs up those phrases – well, as we say in Chicago – foe-ged-aboud-it!
Target your bullseye and have your site mimic that layout. You’ll be pleasantly surprised as your targeted pages gain higher relevancy and then get found, passed around, and commented on.
Over time, this process will lead to more prominent rankings and more business for you!
Since global sales through websites and apps are projected to reach 6.9 trillion US dollars in 2024, use this as an opportunity to target your SEO marketing to hit the bullseye better.
At your service,
