At this time every year we review our business status and methodologies and come up with resolutions to try to improve our success and profitability in the year ahead.
Considering online is more fluid than ever before excluding your WordPress Website from this important effort would be a serious oversight, right?
That’s why I’ve created this article for you so that you have the basics to focus on as we enter into the new year.
WordPress site owners are safe to assume that there is no standing still or resting on your laurels when it comes to doing business online. That’s when your perceived competitors fly right by you!
Here are the important issues, in my experience, all WordPress site owners can improve upon. I’ll also pepper each with links to other articles here on my site that cover each item in more detail for your convenience:
10 WordPress New Year’s Resolutions
10. Honest Self-Assessment: First I need to do a honest self assessment to make sure I am up to speed with the latest WordPress, Themes and Plugins available. While it doesn’t get any easier than WordPress, the “set it and forget it” days, are years behind us. Online is now the playground of serious businessmen and women with the insatiable desire to succeed — which means being ready to learn and embrace the maintenance WordPress sites require and the skills necessary to reach your goals. Are you honestly up to speed?
9. E-mail and Website Etiquette: I will review my e-mail and customer service practices to make sure all communications with customers are grammatically correct, professional in appearance and tone and include the information the customer desires. I will respond to site comments and e-mails as quickly as possible realizing the rabidly competitive environment online will settle for no less — only Extreme Customer Service will do! This includes using my site’s domain name for all business e-mail communications which lends to my credibility. This will make sure that my response to inquiries being recognized instead of being misidentified as spam.
8. Up to Date Company Info: I will check my site at the beginning of the year, then quarterly, to make sure information is current and updated. This includes updating my “About” page to show the now — not yesterday. I realize by not updating, my site is stale, offers no real value to my site visitors and hinders gaining any relevant rankings with search engines.
7. Updating and Adding Content: I will finally embrace the concept that to acquire any relevant organic (free) search engines rankings I have to change how I view my site. Not as brochureware, but as a living, breathing interactive tool used to acquire, support and keep customers and cater to their needs. If I don’t have a Blog to carry out this task, I will set one up Q1 and commit to posting each week with new useful and relevant information my site visitors will appreciate — and share!
6. The Reality of SEO: Inline with #7 above, I will learn about SEO (Search Engine Optimization) basics and principles, so that I have a solid understanding about how search engines actually work, how they rank sites, and what I need to consider when adding content to my site. Without a solid reality-based grasp of this information I am handicapped and working at a deficit.
5. The King and Queen: While content is King; promotion is Queen. After writing a new article I’ll get the word out to my lists and social networks. I will keep a notebook with me (or have an app on my device of choice) so that when I get an idea to Blog about, create a video or for an article or informative white paper, I’ll make note and not forget to follow through. Unique helpful information is what makes WordPress Websites popular and valuable in your effort to increase ranking popularity.
4. Usability: In 2016 if you’re site is not mobilized it is as good as being invisible. Run your site through Google’s Webmaster Tools to get information on what you need to address and then make that your priority. Usability includes checking my WordPress site navigation (for both desktop and mobile devices), tag and category structure to make sure it is intuitive and not duplicative. If my theme doesn’t allow the navigation I need — I’ll get a new premium WordPress theme. I will make a serious concentrated effort to only categorize my posts in the most relevant category or two. Not 5 or 10 or all! Sticking with only one or two categories allows my site information to be tightly organized and focused. Tags are given the same consideration and contributes to a “user-friendly” experience that allows site visitors to find the content that they are interested in.
3. Social Media: I will investigate all the Social Media networking opportunities and set up my site’s feed to post to my social sites. While I don’t want my Social Media to be on total auto-pilot, having my posts auto-propagate can save a lot of time. Twitter, LinkedIn, Facebook are just a few of the sites I need to set up profiles on and use to create a consistent brand and market my business.
2. Secure and Updated: I will update WordPress and my plugins as required and not put this important and necessary task off! I will also make sure my site is secured from brute force and hacking attempts that can effect performance and up-time (and therefore rankings). I will also make sure my site’s visuals and functionality stay current so that my business appears viable.
And the number one resolution that every WordPress site owner needs to embrace to succeed in the year ahead….
1. The Pledge… Raise your hand and repeat after me…
I will pledge to use technology as it is now and whatever it evolves to be in the year ahead to its full potential for my business’ success. From Blogging to Videos, Social Media to creative marketing tactics and everything in-between. By not investigating how to best use these applications for my business is simply lost opportunity. I understand this will take some time and a bit of a learning curve to fully use all these resources effectively on a daily basis, but I am a smartie and I know if it needs to be done for the health of my enterprise — I’m there!
Site owners that embrace the opportunities that technology makes available to them will be found, will gain new customers and will support more business than those site owners who do not openly welcome these opportunities. If you do not embrace these 10 items in 2016, you can bet your competitors who do will reap the rewards.
With all the doom and gloom being fed to us in anticipation of the year ahead, I’m choosing to take a different stance and that’s why I’ve written this article for you. As one commentator I recently heard said, “Time to man up and make 2015 what you want it to be. Don’t be a passive observer but an active aggressive participant. Man up!”
And that’s exactly what I plan on doing! Won’t you join me? Wishing you all the best of success in the year ahead!
At your service,