Your Customers Want to Interact with You!

A new study came out that reflects what I’ve been typing about for some time. Your clients, site visitors and potential customers want to communicate with you. They want to share product information and experiences. The want to have a discussion with you. They want to share their opinions and points of view about how you can better serve them.

This is the type of data, feedback and information that you need to know how to modify or move your business forward. “56% of American consumers feel both a stronger connection with, and better served by, companies when they can interact with them in a social media environment.” Talk about a gold mine of potential here!

When Americans were asked about specific types of interactions:

• Companies should use social networks to solve my problems (43%)
• Companies should solicit feedback on their products and services (41%)
• Companies should develop new ways for consumers to interact with their brand (37%)
• Companies should market to consumers (25%)

For more information on this study, visit the Cone Research

Whether it be social media pages like Facebook (32%) or MySpace (27%), your own Blog or message boards, your customers want to have the ability to communicate with you. Give them that option and reap the rewards!

At your service,
Judith

Tweet This