WordPress Post SEO Tips
Do a search for your top keyword phrase on Google. How may sites are noted in the upper right-hand corner of Google’s result? Rare is that number under six figures. So, SEO is a consideration that all site owners need to be aware of when creating content for their sites.
Contrary to popular belief, SEO is something every site owner can easily integrate in their posts with just a little time and forethought. It’s common sense actually; if you want to rank highly for any particular phrase, your site has to be relevant for that phrase. You rank highly for a term by being more about that phrase as determined by the search engines.
If you have a tightly focused niche and if you provide information, articles, tips, white papers and resources on your topic, your site is naturally SEO’d simply by virtue of your content. The problem comes in when you have a broader focus which requires you having to work harder to rank well for a more diverse list of phrases.
That’s not to say that broader focused sites cannot rank well — it’s just those site owners have to be aware of how search engines work and take these issues into consideration when determining their strategy to attain rankings.
So when creating a WordPress post, it behooves you to think about a handful of things while you are creating your posts that can help naturally SEO your content:
- At least once a month, use the various free keyword research tools to find out what those who are looking for your product or service are actually using in their searches. You can rank #1 for a term but if no one is using that term, they won’t see that first place position to click on your link.
- Think of ways to segment your niche. If your niche requires you cover a broader range of topics you then will have to plan on concentrating on and organizing by the core topics so that you have a chance of ranking well for your desire terms.
- Once you pair things down and categorize your site tightly, create a list of the top 15 two-three word keyword phrases your research has shown searchers are actually using. Have that list available to you so you can incorporate those very terms — naturally — into your post. Instead of thinking SEO, think about this as a way of growing your vocabulary. (Of course having your primary term in your title makes sense for SEO but more importantly searchers are drawn to titles that incorporate what they are looking for!)
- Your post should read naturally without using one or even a handful of terms repetitively. Read your post out loud before publishing so you can see if your post sounds natural or if it becomes clear that you are overusing a phrase or two. You want to pepper your posts with the various terms your searchers would use on the topic. Not just one or two to the point of sounding silly.
- Part of SEO is getting links to your site. Your posts will garner links when they are well-written and helpful. By creating posts that are substantive and useful they get linked to, shared on social media sites and Tweeted. Posts written solely for SEO purposes without consideration to your market’s needs, desires and what they will consider of value will not enjoy viral benefits.
- One thought, point or issue per post, combined with paragraphs no longer than a handful of sentences or a bulleted list with a dash of a headline here or there helps to keep your posts easy to read, focused and more concentrated — and therefore more relevant.
SEO isn’t rocket science. It’s about learning how to create well written interesting and purposeful topic targeted posts. And here’s the most important tip of all… When you write about something you know allot about, have a bunch of experience in, enjoy and that you have a passion about, SEO almost becomes an after-thought.
At your service,
Judith
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