Time to be a Marketing Maniac!

When the going gets tough — the tough get going, right? Right! The last thing you want to do when challenges arise is to become a back seat driver when you need to be in full control of the wheel!

Marketing is a 24/7 activity. Good marketers know that they may have to modify the message, but that they need to keep getting that message out. Now is the time for all good men (and women) to ramp up their marketing for the good of their country! Yes, that’s right — for the good of the county!

This is no time to sit back and whine and complain. It’s time to do and participate. Technology if anything allows you to spend time that makes contacts, creates new opportuntities, discover markets you may not have know existed. But if you are just lolly gagging around and complaining, you are part of the problem and not part of a solution!

• Review your site content and change the tone if necessary to carter to the concerns and needs the current economic conditions have generated. Look for a way to offer a sale, reducing pricing or a special offer to help your customers through these trying times.
• Use this time to update all your social media profiles so that they include your most current information and offers.
• Use your Blog or Discussion boards (don’t have either yet — seriously consider adding these excellent marketing tools to your arsenal) to bring up topics you know are of concern to your market and offer solutions, tips and links to data that can help your market address these economic times in a way that works best for them.
• Review all your pay marketing plans and look for ways to be more targeted and efficient — which means less cost. Unlike you, some will panic and suspend their campaigns which could mean less competition for you!
• Have you had a new section or addition to your Web site that you’ve had on the back burner? Well, no time like the present to bring it to the forefront and start working it!

Don’t pander to the bad-news-media. Get to work, create new opportunities, rework old programs, test and tune and keep on plugging.

So what do we do? Anything. Something. So long as we just don’t sit there. If we screw it up, start over. Try something else. If we wait until we’ve satisfied all the uncertainties, it may be too late. ~ Lee Iacocca

At your service,
Judith

Tags: Marketing Tips, social media