Those who follow my posts know when I run into a new and interesting word, I can’t help but use it as a springboard to make a point. I make my point and we both discover a new word together — it’s a win-win!
I talk to folks daily who are living in an online cockaigne. They prefer to live there and refuse to move — regardless of information reflecting that they should think about moving or indicators that their online cockaigne is not a place to plan for your future — they refuse to budge. Even if the neighborhood goes bad or they find that the money spent to live there is not building any equity, cockaigne is where they prefer to call Home Sweet Home.
And I understand why — the parks are filled with paths of least resistance where one’s desires are practically provided by osmosis.
O.K…. Here’s what it means:
Cockaigne \kah-KAYN\, noun:
An imaginary land of ease and luxury.
You know me — I’m all about reality — not imaginary when it comes to succeeding online. But all too often, even knowing this, some will complain of the lack of ease and quick money. That’s when I know where they live — in the land of Cockaigne!
There are times in everyone’s life where life hits you in the back of the head and you have to deal with life for what it is. Because you have no choice what life throws at you; it’s all about how you choose to deal with it that makes a difference is so many ways. Same applies to succeeding online. It’s fluid, ever changing and morphing — it is what it is.
Time to put that for sale sign out in front of your Cockaigne residence and start looking for new digs in Realityville.
At your service,
Judith
When this all began in the early 90s you could put up a site and it was indexed. Now, you have to wait 6-9 months or more to see if and where you’ll land.
In the old days, the chances of the best site pulling above the fold was pretty good. Now, that’s not the case. You have to weed through ad sites, dead sites and sites that are just a mess (or have the most inbound links which makes them the best dontcha know!).
Before search engine rankings and getting found became a science fair project, Google actually was the best search engine around. Now, those who know better know better.
Years ago, searchers were so mesmerized with this new technology that they visited site after site looking for the best info they could find. Now, they simply click on the first link they come across assuming tacit approval from the search engine bi-polar algorithms. You know what happens when you assume?
At the start forward thinkers were willing to try new things, experiment and think outside the box whether there was even a box or not. Now, we just want packaged solutions that make things happen with no effort and the least amount of expense.
In the beginning, folks like me had allot to learn. And it was like a drug — we couldn’t get enough, we learned new things almost every hour on the hour and still wanted to learn more! It was downright exciting — and for me it still is — but it seems to be a dwindling club I belong to. Now, many choose to be lemmings not leaders.
Ahhhh, the good old days…
At your service,
Judith
Happy New Year! Starting a new business? Want to take your current business to a new level? How about 10 New Year’s Web Site Resolutions to help get you there? Read the rest of this entry »
