Posts Tagged ‘web marketing’

17
Oct

Are You Viral?

   Posted by: Judith   in Musings | Blog, Online Business, Online Marketing

I recently read about the top viral marketing tactics used by B2C (Business to Consumer) marketers in the U.S. and thought I would share those with you today.

What this survey indicates is “sticky” features that allow visitors to do something at your site works.

91% Encouraging E-mail Forwarding
80% Tell-A-Friend Boxes on Sites
69% Online Games, Quizzes and Polls
54% Cool Microsites
47% Offering e-Cards
46% Video Clips
29% Audio Clips

Source: MarketingSherpa

This is interactive technology folks — use it!

At your service,
Judith

ex·plic·it –adjective

  1. fully and clearly expressed or demonstrated; leaving nothing merely implied; unequivocal: explicit instructions; explicit language.
  2. clearly developed or formulated: explicit knowledge; explicit belief.
  3. definite and unreserved in expression; outspoken: He was quite explicit as to what he expected us to do for him.

Now that we are clear on the above, apply this to your e-mails. If you receive an e-mail that asks several questions — answer each one, point-by-point. Don’t just hit reply and type a general statement at the top of the e-mail that doesn’t cover all the issues presented.

Explicitness in your e-mail communications helps to avoid misunderstandings and confusion. If you top-post, (the bad habit of just typing a cryptic reply at the top of an e-mail without including any e-mail etiquette) you are taking the lazy way out and showing the person who e-mailed you that you are not capable of succinct replies.

Learn how to, and practice, the down-editing of your replies to avoid unnecessary back and forths for clarification. Down-editing will also show that it is important to you to be a clear communicator and will speak volumes as to what it will be like to communicate with you. PIA or joy?

Don’t just reply with what point or info you want to relay — reply to the specifics of the e-mail that was sent to you. Not doing so will demonstrate a lack of courtesy for those who e-mail you causing them to have to send an additional e-mail for clarification. In business, replying without displaying this level of attention to detail will undermine your potential for success as well as show your lack of professionalism.

At your service,
Judith

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