That would depend on:

1. What your product or service is. Certainly if you had a legitimate recipe for the cure for cancer, you would have it easier than trying to get exposure in say real estate, online marketing, gift shops, etc. which are saturated online markets that require a very serious and rabidly aggressive approach to enter.
2. How much it is desired. People have to want what you have to offer. Something you may think is a good idea, may not be at all. That is why it is so important to do your due diligence when investigating your future online offerings.
3. If your price is right. People shop around. If you are not competitive, unless you are the only game in town, they will go elsewhere.
4. Effort put into running a tip-top shop and offering professional service and presentation. Your online presentation will speak volumes about the quality of your program and the seriousness in which you take your business. Cut corners on design, content, security, etc. and folks will wonder what else you felt was not important enough to do properly. Product quality? Customer service? Security?
5. Realize the time and money needs to be spent on marketing. Period. You want to get found you have to market just as in the off-line world. And now-a-days it behooves you to have an offline marketing strategy for your online enterprise too. No marketing plan or budget, no “getting rich.”

So there. You can get rich online! All you have to do is take the time to have a realistic plan and run your business with ethics and integrity while not sacrificing quality for the easy/cheap/fast route.

Do it right and you’ll enjoy more ROI than you’ll know what to do with. But there’s the rub; “Return on Investment” requires you invest in the first place!

At your service,
Judith