Nov 3, 2008 Posted by Judith

Whose Your Mommy?

When times are tough, that’s when your marketing needs to get lean, mean, tight and toned. We don’t have the luxury of guessing or playing around to see what may or may not happen when marketing dollars are one of the first things folks look to cut from their ever decreasing budgets. Here is one market you need to think about how you can tap into. Moms! They are many times the primary... read more

Oct 29, 2008 Posted by Judith

Do You Twitter and Tweet?

When I talk to clients about Twitter and tweeting, there is silence at the other end of the phone. Many have not heard of Twitter or know that when you use Twitter, you “tweet.” The main reason many do not know about Twitter is a vast majority are not yet Blogging — or if they are, they are not yet wholeheartedly involved as they should be to know, be aware of and use all the various... read more

Oct 13, 2008 Posted by Judith

Time to be a Marketing Maniac!

When the going gets tough — the tough get going, right? Right! The last thing you want to do when challenges arise is to become a back seat driver when you need to be in full control of the wheel! Marketing is a 24/7 activity. Good marketers know that they may have to modify the message, but that they need to keep getting that message out. Now is the time for all good men (and women) to ramp up... read more

Oct 9, 2008 Posted by Judith

Your Customers Want to Interact with You!

A new study came out that reflects what I’ve been typing about for some time. Your clients, site visitors and potential customers want to communicate with you. They want to share product information and experiences. The want to have a discussion with you. They want to share their opinions and points of view about how you can better serve them. This is the type of data, feedback and information... read more

Aug 21, 2008 Posted by Judith

“All Things Come to Those Who Go After Them!”

That’s my favorite quote from Rob Estes. And boy, does it apply online! Online is not a “build it and they will come” environment. As a matter of fact it is now probably the proportionate opposite. Without any effort, plans or action, you are lucky if you get found. You must think proactive, reactive and aggressive to survive! Attitude is everything! Without a marketing strategy that... read more

Aug 20, 2008 Posted by Judith

You don’t do “Social Media Marketing”, You ARE Social Media Marketing!

It’s what the Internet has always been — social. That’s why the Web has evolved over one short decade to the become the life changing behemoth it is today. Let’s define social: so·cial [soh-shuhl] –adjective 1. pertaining to, devoted to, or characterized by friendly companionship or relations: a social club. 2. seeking or enjoying the companionship of others; friendly;... read more

Jul 24, 2008 Posted by Judith

Thankful for the Evolving Web

At this point in time, in history, I am reminded about how excited I was about technology over 13 years ago when I opened the first little Internet Studio in a sleepy town on the Illinois/Wisconsin border.  Much has happened since then. That sleepy town became congested and crazy, technology has evolved at a pace most cannot keep up with and I moved off the grid to a plot of land in Mississippi.  So my... read more

Jul 22, 2008 Posted by Judith

The Truth About Free Search Engine Rankings

15 years and counting and still on a daily basis I am faced with explaining the truth about free search engine rankings. And every time I do, the other side is clearly in shock and awe over this reality of what is required, the time and effort needed and the challenge to be embraced. You’ve heard that phrase “there’s no such thing as a free lunch?” Boy, does that apply to search... read more

Jul 8, 2008 Posted by Judith

B2B Blogging Tanks?

When I first saw the title of the article in question, I couldn’t believe what I was reading: Forrester: B2B Blogging Takes Nose Dive Blogging taking a nose dive? How can that be? Blogging is an excellent way of connecting with your visitors, opening a dialog, using the social media tools available today to create buzz, create branding and loyalty. A new opportunity to have an open and honest... read more

Jul 7, 2008 Posted by Judith

Can New Sites Generate Income?

The short answer: Yes, they sure can! The long answer…. Now, most who want to put up a new site do not have the luxury sites in the 90s once had.  In the beginning, a basic site was easy to do and that site was relatively easy to get found.  And, being the “market” was not as tech savvy, the site owner didn’t have a high bar to reach to gain their attention. Now, instead of a... read more