Jun 19, 2008 Posted by Judith

Social Media Attains Critical Mass

If you’ve been resisting the Social Media wave, a recent study reflects you can no longer ignore the writing on the wall. Check out these latest stats:More than half of adults now relying on at least one of these so-called Web 2.0 platforms for communicating with friends, family, or colleagues on a regular basis. it is clear that a fundamental shift has taken place in all of our lives about what it... read more

May 29, 2008 Posted by Judith

We Are All Experts in Training

I receive so many feeds and eZines that there are times I simply don’t have time to even open them all let alone read them all! But I’m an infoholic and do my best to keep on the edge by watching and analyzing the commentary, studies and observations of online marketing “experts.” In doing so, being an expert in training for the entire life of my consulting practice here at... read more

May 12, 2008 Posted by Judith

Trust is Gold Online; So is Going Social

Trust is not something you can launch with a Web site. Just as in the off-line world, trust is built with consistency and over time. You can’t “buy” trust; you have to earn it. Search algorithms have trust factors. For example, Google determines trustworthiness of a site by the number and quality of sites that link to a particular site. Although this isn’t the end all be all,... read more