Sep 3rd 09 Posted by Judith

Social Media Friends: Are they really friends?

In Social Media, clearly the above doesn’t apply to the way the word friend is used to describe business contacts. I see business profiles every day with thousands of “friends” — no way that folks know all those people or would truly call them a true friend. How can you possibly successfully productively network with thousands of people you don’t know? Last week I defined... read more

Feb 4th 09 Posted by Judith

Everything You Wanted to Know About Social Media but Were Afraid to Ask

I’m talking up the importance of social media use, marketing and networking all day long. When new clients contact me about a Web site, social media comes up. When current clients call asking about updating, upgrading or what their next step should be with their two, three, four or 10 year old sites — yep, social media! Technology can be very frustrating for those who do not do this every... read more

Oct 9th 08 Posted by Judith

Your Customers Want to Interact with You!

A new study came out that reflects what I’ve been typing about for some time. Your clients, site visitors and potential customers want to communicate with you. They want to share product information and experiences. The want to have a discussion with you. They want to share their opinions and points of view about how you can better serve them. This is the type of data, feedback and information... read more

Aug 21st 08 Posted by Judith

“All Things Come to Those Who Go After Them!”

That’s my favorite quote from Rob Estes. And boy, does it apply online! Online is not a “build it and they will come” environment. As a matter of fact it is now probably the proportionate opposite. Without any effort, plans or action, you are lucky if you get found. You must think proactive, reactive and aggressive to survive! Attitude is everything! Without a marketing strategy that... read more

Aug 20th 08 Posted by Judith

You don’t do “Social Media Marketing”, You ARE Social Media Marketing!

It’s what the Internet has always been — social. That’s why the Web has evolved over one short decade to the become the life changing behemoth it is today. Let’s define social: so·cial [soh-shuhl] –adjective 1. pertaining to, devoted to, or characterized by friendly companionship or relations: a social club. 2. seeking or enjoying the companionship of others; friendly;... read more