Have you ever clicked on a sponsored ad for a particular product or service to only land at the site where the product or service you are interested in isn’t the focus of the page — or even on the page for that matter? This is called landing page lost opportunity causing most folks to dive for the back button! At the very least, you need to have customers land on a page that caters to their specific query with a call to action to close the sale!
Dr. Ralph F. Wilson is one of the guys who has been online from the start that I have kept in touch with and followed over the years. He offers down-to-earth real-world information based on the fact and reality of what you need to know and do to thrive online. My kinda guy!
Dr. Wilson has been so kind as to allow me to offer to you his absolutely unique 83-point checklist to remind you of all the elements you should be considering when developing a landing page, so that you can boost your conversion rate as high as possible.
You’ll find this comprehensive checklist extremely useful — and if you like it and want more details (and you will and should), consider buying his book on the topic — a worthwhile investment!
Landing Page Checklist from How to Develop a Landing Page (2008)
by Dr. Ralph F. Wilson
At your service,
Judith
When I work with clients on their projects, we have to discuss SEO from the start. Search engine optimization is the at the core of and the actual fiber of every site and needs to be seriously considered before a single bit of code is created or modified.
I’ve always cautioned clients that when determining and choosing the keyword phrases for their project that they need to put on their customer hat. Determine and target the phrases that your customers will actually be using to find what you have to offer — not how you want or think or prefer they find you. Two different lists altogether!
Industry terms you may use may be unknown to your target customers. Terms you would prefer to be found by may not actually be considered as terms to search with by your target market. This is where doing your keyword due diligence is so critical to your online endeavor. Guessing or thinking doesn’t make the cut — knowing what folks use is imperative to your findability! You need to determine what phrases are actually going to be used (based on tons of relevant data and services available to you that reflect what is actually being searched for) and how best to integrate your targeted phrases throughout your site.
I tripped on an article today that basically confirms what I’ve been advising for all these years. Check it out: What Are The Right Keywords? Anyone? Anyone?
Then when you are done reading that article, check out my article on Bullseye Marketing that includes a link to my favorite keyword data service to help you accomplish this task.
At your service,
Judith
When I discuss online marketing, you’ll often hear me mention your “marketing arsenal.” There is no one thing to do, one thing to buy, one thing to set up that can be considered your sole marketing effort that allows you to sit back and watch the dollars roll in as many would like to believe. Online marketing requires ongoing effort, testing, activities, participation — for perpetuity. This is the nature of the online beast.
Your marketing arsenal includes a plethora of activities, from SEO, SEM, to PPC, Blogging, Networking, eZines, Article Writing, Social Networking, ad buys and the list goes on. This is interactive technology after all and the more you interact; the better you will do.
What many overlook is how advertising off-line can be an extremely effective way to drive traffic to your site. Of course your domain, ad text and ad placement and design can all affect how many will remember your ad and go to your site. When done properly, you will see a spike in your site’s traffic and you’d better be ready to convert those visitors!
I read an interesting study on the value of off-line advertising driving visitors to Web sites and thought I would share that with you today.
Print Newspaper Ads Drive Online Research, In-Store Purchases
So with all you do online; at the end of the day don’t forget about all the off-line venues that can help to expose new customers to your site!
At your service,
Judith
