Jun 9, 2009 Posted by Judith

Are You a Habitual Keyword Stuffer?

While some cannot remember what life was like BI (before Internet), one would think we’ve progressed in the area of how to properly use the title, meta and image alt tags within our sites. But nooooooooooooooo, instead we are still back in the 1990s when it comes to understanding the important tags that can help with our SEO efforts. The tags haven’t changed. Same tags. Their importance... read more

Jun 2, 2009 Posted by Judith

What Do Search Engines Want?

Something entirely different than what many site owners want or are wiling to put the knowledge acquisition and effort in to offer. What is that I hear you say?A Web site that is well designed overall, thought out and grown over time. Unique quality content not to be found elsewhere that provides value to your site visitors. Accurate and unique title tags for each and every page. Accurate and unique... read more

May 27, 2009 Posted by Judith

WordPress How To: SEO Permalinks

The default URLs or Permalinks created by WordPress are not user or search engine friendly. There all kinds of ways to tweak your Permalink structure to suite your needs, you can read all about Permalinks here. For example the WordPress default Permalink looks something like this: http://www.theistudio.com/muse/?p=123 So here’s a quick and easy tip to solve both of these issues. When in WordPress,... read more

May 7, 2009 Posted by Judith

7 Easy Tips to Improve Search Engine Rankings

Not the end all be all, but a great way to really get the ball rolling when it comes to working on improving your free/natural/organic search engine rankings.Know where you are at before making any changes:You need to benchmark now where your site currently stands in the rankings to what effects your efforts will have. Good? Bad? Indifferent? Title Tag:Make sure you have a unique and descriptive title... read more

Apr 21, 2009 Posted by Judith

Your Business in 155 Characters?

One would think that most folks would easily be able to describe their business in 155 characters or less. Not the case. When working on setting up new sites, I give clients a bit of “homework” to get them thinking. One of these exercises includes describing their business in 155 characters or less. 50% of those I work with assume I mean 155 words and send an unreadable paragraph my way... read more

Apr 9, 2009 Posted by Judith

Octo-search Growing Like Gangbusters!

Trying to pull relevantly for one word keywords is next to impossible. Especially for new sites. That has always been the case except for back in the day when there weren’t that many sites — or that many searchers for that matter. A recent report that was touting Google’s dominance of 72% of search traffic for March, 09 had the usual Google gains and other search engines lose scenario. ... read more

Mar 31, 2009 Posted by Judith

Are You Viral?

I tripped on an article about the top viral marketing tactics used by B2C (Business to Consumer) marketers in the U.S. and thought I would share those with you today. What this survey indicates is “sticky” features that allow visitors to do something at your site works. 91% Encouraging E-mail Forwarding 80% Tell-A-Friend Boxes on Sites I can attest to the two above which are used quite... read more

Mar 9, 2009 Posted by Judith

Poor Rankings? Think About This…

Last week I covered the reality of how Search Engines work with my updated posted on the Ten Commandments of Search Engines. This post has been “out there” for over a decade and I make a point of updating it annually. Funny, though… not so much has changed over this time period. Quality, unique, fresh content will always rule the day. But what if you haven’t understood ranking... read more

Mar 5, 2009 Posted by Judith

Ten Commandments of Search Engines

Many site owners are not aware of the reality of what will be necessary to ensure their target market finds them when searched for and a detailed explanation of the process and what to expect – as well as what not to expect. Unfortunately, many times the spam of easy listings and top 10 positions drowns out the truth of what is required to gain and maintain relevant rankings. In order to have... read more

Feb 24, 2009 Posted by Judith

First You Need to Know Where You Are…

Before you can make any educated decisions about what your next step is going to be with your Web program, you simply have to know what is going on — or not going on. If you go on a road trip, you have to know where you are at so that you can then create directions to where you want to end up. Same applies to your Web program. How can you make a decision about anything (what actions to take and what... read more