Oct 14, 2009 Posted by Judith

5 Google Analytics Basics

Stats or analytics are your best friend! They tell you exactly, precisely, what is happening on your site (or not). Traffic patterns, visitors, entries and exits are all there for you to review and then apply that information to your program moving forward. With all this great information at your fingertips whether on your server or by integrating Google Analytics, my experience shows all that info can... read more

Sep 1, 2009 Posted by Judith

The Winner Is … SEO or PPC?

So which do you think draws more traffic to your site. SEO or PPC? If you said SEO; you’re wrong. If you said PPC — wrong again! For the second year in a row, the highest percentage of sales dollars (40%) was generated from visitors who arrived at a site via direct access or bookmarks. Engine Ready, an Internet marketing company, analyzed 18.7 million visits over two years to Web sites run... read more

Aug 25, 2009 Posted by Judith

Do Your Landing Pages Suck?

Many don’t want to make the effort to find out … I don’t know how many times I’ve clicked on a PPC ad to only “land” at a page that either doesn’t have what I am looking for, is poorly developed and/or simply doesn’t have a clue as to how to build confidence and cater to what I, as the searcher, “landed” there for. Then, I listen to frustrated... read more

Aug 19, 2009 Posted by Judith

Facey Pages and Tweety Books a Fad?

Whatever the polar opposite of a fad is — that’s what social media is! Maybe we have to review what the word social means to put things into perspective: so⋅cial  [soh-shuhl] –adjectivepertaining to, devoted to, or characterized by friendly companionship or relations: a social club. seeking or enjoying the companionship of others; friendly; sociable; gregarious. of, pertaining to,... read more

Aug 12, 2009 Posted by Judith

How are We Supposed to Get One-Way Inbound Links!?

I bet you’ve thought about this yourself! If link exchanges are risky then how do actually get people to link to you? When asked this question, my response is “it’s all about the content”. Have content worth linking to and the links will happen. Simple, right? Wrong! While that’s the short and sweet of it, there are many other considerations that you need to be aware of,... read more

Aug 11, 2009 Posted by Judith

Another Reason to Use Firefox: SEO Blogger WordPress Plugin!

One of the most talked about topics around The IStudio is SEO. That’s why I write about search engine optimization so often. I get questions, track what folks are asking and if I can help, offer tips or even a neato plugins, resources or applications to make the issue less confusing and a bit easier if possible. I’ve used FireFox for years — actually I make a concentrated effort to use... read more

Aug 4, 2009 Posted by Judith

Unrealistic Seach Engine Ranking Obsession

There are many a Web site owner who is obsessed and at the same time extremely frustrated with their organic/natural (free) search engine rankings. I get that. They want to rank highly for every possible word combination someone may use to find them. I get that (albeit unrealistic expectation) too. But, what I don’t get is that when advised what is necessary to feed their obsession, they... read more

Jul 14, 2009 Posted by Judith

Give Google What it Wants!

Most folks I work with our obsessed with their rankings on Google. And I get that! What many don’t realize is that some of the best sites can be found on page 2-3 of Google. Why is that? Many reasons. One being many sites are not properly optimized or marketed. We all know that great Google rankings do not happen by osmosis. You have to work at them consistently, continually and for... read more

Jul 8, 2009 Posted by Judith

WordPress How To: PageRank Sculpting

While WordPress is inherently more SEO friendly, SEO in regard to “PageRank Sculpting” comes up daily around here. For the most part the folks who ask me have heard about PageRank Sculpting, don’t know what it is and want to know how to do it. First, what is PageRank Sculpting? PageRank Sculpting is what was called Dynamic Linking back in the day. The gist is that you are trying to... read more

Jun 16, 2009 Posted by Judith

7-Minute SEO Guide

SEO (Search Engine Optimization) has always, to me, been a combo of common sense and simple good writing principles. I was naturally SEO’ing sites back in the day before this term was even coined! Folks are always asking me how what they can do to SEO themselves. That’s when I suggest they dump their static HTML site and move over to WordPress and use it as a CMS (Content Management System)... read more