Jan 20th 10 Posted by Judith

WordPress Post SEO Tips

Do a search for your top keyword phrase on Google. How may sites are noted in the upper right-hand corner of Google’s result? Rare is that number under six figures. So, SEO is a consideration that all site owners need to be aware of when creating content for their sites. Contrary to popular belief, SEO is something every site owner can easily integrate in their posts with just a little time and... read more

Jan 12th 10 Posted by Judith

Wrap Your Head Around Great Organic Search Engine Rankings

So many gurus, packages, quick fixes — what is one to believe? Believe that getting great rankings are within your reach if you are willing to earn them. There is no secret formula; nothing you really cannot do yourself. But first you have to wrap your head around what it takes to get great organic rankings. Who doesn’t want to be in the top 5, 10, top page for organic (free) listings? ... read more

Oct 14th 09 Posted by Judith

5 Google Analytics Basics

Stats or analytics are your best friend! They tell you exactly, precisely, what is happening on your site (or not). Traffic patterns, visitors, entries and exits are all there for you to review and then apply that information to your program moving forward. With all this great information at your fingertips whether on your server or by integrating Google Analytics, my experience shows all that info can... read more

Sep 1st 09 Posted by Judith

The Winner Is … SEO or PPC?

So which do you think draws more traffic to your site. SEO or PPC? If you said SEO; you’re wrong. If you said PPC — wrong again! For the second year in a row, the highest percentage of sales dollars (40%) was generated from visitors who arrived at a site via direct access or bookmarks. Engine Ready, an Internet marketing company, analyzed 18.7 million visits over two years to Web sites run... read more

Aug 25th 09 Posted by Judith

Do Your Landing Pages Suck?

Many don’t want to make the effort to find out … I don’t know how many times I’ve clicked on a PPC ad to only “land” at a page that either doesn’t have what I am looking for, is poorly developed and/or simply doesn’t have a clue as to how to build confidence and cater to what I, as the searcher, “landed” there for. Then, I listen to frustrated... read more