Aug 18, 2010 Posted by Judith

What’s an SEO Schmoe?

Yes, there are reliable folks out there who do a great job with SEO. They make sure they benchmark their work, they understand the platform the site is on and more importantly they work with a client’s knowledge of their market and what they want their site to accomplish to ensure the SEOing going on is what the client needs to reach their stated goals. More importantly, those who really get SEO,... read more

Aug 10, 2010 Posted by Judith

WordPress How To: Learn About SEO

Along with all the buzz about WordPress, SEO tops the list on most onliners information overload list. Today, I thought I would provide you with a nice little resource, wrapped up in one post that you can bookmark and refer to as needed. We start with the fact that the Search Engine Optimization of your WordPress site is critical to your long term “findability” so you aren’t a needle in... read more

Apr 21, 2010 Posted by Judith

The Facts About SEOing Your WordPress Site

I have discussions daily with site owners who are not happy with their natural or organic rankings. Nor are they happy (or could it be denial) about what I advise when comes to SEO and what they need to do to work towards improving their rankings. There are those that prefer to surmise that what I advise is a “Judith thing” when they can find information elsewhere that doesn’t require... read more

Jan 20, 2010 Posted by Judith

WordPress Post SEO Tips

Do a search for your top keyword phrase on Google. How may sites are noted in the upper right-hand corner of Google’s result? Rare is that number under six figures. So, SEO is a consideration that all site owners need to be aware of when creating content for their sites. Contrary to popular belief, SEO is something every site owner can easily integrate in their posts with just a little time and... read more

Jan 12, 2010 Posted by Judith

Wrap Your Head Around Great Organic Search Engine Rankings

So many gurus, packages, quick fixes — what is one to believe? Believe that getting great rankings are within your reach if you are willing to earn them. There is no secret formula; nothing you really cannot do yourself. But first you have to wrap your head around what it takes to get great organic rankings. Who doesn’t want to be in the top 5, 10, top page for organic (free) listings? ... read more

Oct 14, 2009 Posted by Judith

5 Google Analytics Basics

Stats or analytics are your best friend! They tell you exactly, precisely, what is happening on your site (or not). Traffic patterns, visitors, entries and exits are all there for you to review and then apply that information to your program moving forward. With all this great information at your fingertips whether on your server or by integrating Google Analytics, my experience shows all that info can... read more

Sep 1, 2009 Posted by Judith

The Winner Is … SEO or PPC?

So which do you think draws more traffic to your site. SEO or PPC? If you said SEO; you’re wrong. If you said PPC — wrong again! For the second year in a row, the highest percentage of sales dollars (40%) was generated from visitors who arrived at a site via direct access or bookmarks. Engine Ready, an Internet marketing company, analyzed 18.7 million visits over two years to Web sites run... read more

Aug 25, 2009 Posted by Judith

Do Your Landing Pages Suck?

Many don’t want to make the effort to find out … I don’t know how many times I’ve clicked on a PPC ad to only “land” at a page that either doesn’t have what I am looking for, is poorly developed and/or simply doesn’t have a clue as to how to build confidence and cater to what I, as the searcher, “landed” there for. Then, I listen to frustrated... read more

Aug 19, 2009 Posted by Judith

Facey Pages and Tweety Books a Fad?

Whatever the polar opposite of a fad is — that’s what social media is! Maybe we have to review what the word social means to put things into perspective: so⋅cial  [soh-shuhl] –adjective pertaining to, devoted to, or characterized by friendly companionship or relations: a social club. seeking or enjoying the companionship of others; friendly; sociable; gregarious. of, pertaining to,... read more

Aug 12, 2009 Posted by Judith

How are We Supposed to Get One-Way Inbound Links!?

I bet you’ve thought about this yourself! If link exchanges are risky then how do actually get people to link to you? When asked this question, my response is “it’s all about the content”. Have content worth linking to and the links will happen. Simple, right? Wrong! While that’s the short and sweet of it, there are many other considerations that you need to be aware of,... read more