This is information technology after all, right? That means you use the information available to you so that you can learn, evolve with technology and understand the variables that can and will affect your outcome — or ROI.
Unfortunately, the majority of online businesses seem to be info-phobic. The info is there; they just don’t want to review it. This can be due to informaiton overload; however if you want to play in the information technology playground, you need to use the information that is available to you!
On the Yahoo Search Marketing Blog is a nifty little eBook, that while it applies to Yahoo’s platform specifically, the tips and concepts apply overall to any Pay Per Click campaign. Yahoo’s Smart Start Guide covers:
- Getting to know your account
- Building a foundation with strong keywords
- Organizing ad groups for success
- Writing effective ads
- Making sure your ads are high quality
- Matching keywords to your customers’ searches
- Determining effective bids
- Targeting your ads geographically
- Advertising on content sites other than Yahoo.com
- Tracking your results
Great info; simply written! Why not go over and download a copy today and start using this information to your advantage?
At your service,
Judith
Did you ever contemplate or wonder what is going on online when it comes to your market? With so much info out there, do you want to know a nifty way of keeping tabs on what is going on with your competitors? Use Google Alerts!
All you have to do is set up alerts for your main keyword phrases or topics of interest and each time GoogleBot scours the Web and finds something new, you get a notification e-mail in your inbox with a brief blurb and a link to the site Google found.
Invaluable, easy and a great way to keep up with the pack!
Go set up your Google Alerts now!
At your service,
Judith
I spend quite a bit of time explaining how search engines work contrary to all the hype and noise out there. In the 13+ years I’ve been marketing online, getting ranked with search engines went from “something that just happened” to, as some have laughed at my recent description, “a science fair project.”
Back in the day, sites created with the target market in mind by considering keyword terms and phrases in code and copy produced relevant rankings. See I was waaaaay ahead of my time and determined targeted phrases before I typed a bit or byte of code. I came from corporate sales/marketing background so to consider how you wanted to be ranked, to me, was a no brainer.
Fast forward to present day and the whole process has been mucked up. Due to folks trying to play the search engine algos, combined with search engines testing and constantly tuning how they rank sites and there are no guarantees. Getting good rankings is an ongoing process that has to be monitored, tweaked and worked at — that’s simply part and parcel of having a Web site.
The majority of site owners are not open or willing to embrace the reality of what attaining top of page; above the fold rankings require. Regardless of how often I explain the facts as to what is involved or send them to links on my site so that they can read at their convenience and benefit from a solid understanding and realistic expectations — they just won’t have any of it.
“I should be #1 if that site is! You do what they are doing!”
“Why is that site #1 when I am not?”
“Do what you do, I don’t have any time to deal with this and make it happen!”
“I have to add new information all the time?”
“I don’t want to Blog — can you Blog for me?”
“Are your fees negotiable?”
Now, when folks demand the “Top Ten Rankings” they so desire but refuse to embrace the reality of what it takes to attain, there is a solution! Yes, you too can have Top Ten Rankings and one of my favorite Bloggers has written a step by step guide for you to accomplish just that!
Guaranteed Top Ten Search Engine Rankings
I look forward to seeing you on the top!
At your service,
Judith
