May 27, 2008 Posted by Judith

With Search Engines Less is More!

I have discussions on the topic of keyword phrases every day. And, if I have just one dollar for every time I had to make a strong point that with search engine rankings less is more — yours truly would be on an island with a satellite dish posting to my various Blogs! Relevancy is defined as “the relation of something to the matter at hand.” Now, how relevant you are is what those... read more

May 22, 2008 Posted by Judith

Google’s Search “Quality”

Many I talk to think getting listed in Google is, or should be, easy. They believe their site to be the best (many irrationally so) and think that they should just be on the top page — above the fold — if for no other reason than they desire it. You can read any number of my articles and posts on search engines (some of the most popular listed below this post) about the reality of getting... read more

May 12, 2008 Posted by Judith

Trust is Gold Online; So is Going Social

Trust is not something you can launch with a Web site. Just as in the off-line world, trust is built with consistency and over time. You can’t “buy” trust; you have to earn it. Search algorithms have trust factors. For example, Google determines trustworthiness of a site by the number and quality of sites that link to a particular site. Although this isn’t the end all be all,... read more

Apr 30, 2008 Posted by Judith

Landing Page Checklist

Have you ever clicked on a sponsored ad for a particular product or service to only land at the site where the product or service you are interested in isn’t the focus of the page — or even on the page for that matter?  This is called landing page lost opportunity causing most folks to dive for the back button! At the very least, you need to have customers land on a page that caters to their... read more

Apr 29, 2008 Posted by Judith

Put on Your Customer Hat!

When I work with clients on their projects, we have to discuss SEO from the start. Search engine optimization is the at the core of and the actual fiber of every site and needs to be seriously considered before a single bit of code is created or modified. I’ve always cautioned clients that when determining and choosing the keyword phrases for their project that they need to put on their customer... read more

Apr 24, 2008 Posted by Judith

Off-line Ads Drive Online Visits

When I discuss online marketing, you’ll often hear me mention your “marketing arsenal.” There is no one thing to do, one thing to buy, one thing to set up that can be considered your sole marketing effort that allows you to sit back and watch the dollars roll in as many would like to believe. Online marketing requires ongoing effort, testing, activities, participation — for... read more

Mar 24, 2008 Posted by Judith

Not All Links are Created Equal

The best scenario is to have inbound one-way links to your site. Those type of links show that you have something that another site found of value to link to you without having to agree to exchange links. Exchanging links is a good thing, but only if it makes sense for both sites. Certainly competitors won’t want to exchange links. Nor would those who have a gift basket site want to link to... read more