Technology is what is is — we can’t change it — we can only go with the flow. Nor can we think that by disregarding certain things or ignoring others that we can expect the same level of success as the rabid aggressive non-relenting Netrepreneurs that thrive online. SEO is that 300 pound gorilla in the room that many talk about, think they know about, even think they are doing when in fact — let’s be honest here, they don’t have a clue.
The following recipe for SEO Cake gives you the basics that need to be included in your plan, your train of thought, your modus operandi — that is if you want your cake (business) to rise and be enjoyed by those you serve it to…
The Simple SEO Cake Recipe
Ingredients:
1 C. Solid Business Idea
1 C. Astute Market Research
1 C. SE-Friendly, Usable, Research-Based Design
1 C. Best Copywriting
1/2 C. Unique Ingredients Not Found In Competitor’s Cakes
Mix well to form a smooth, lump-free batter. When the batter is ready to launch put in the oven to bake. Read More…
Click on the links above to read the entire article which makes clear that once your cake comes out of the oven, it is likely there won’t be anyone standing round waiting to eat it — that is unless you make folks aware that you have a new cake coming out of the oven, right?
Even if you serve your cake, you just don’t clean up and put the dishes away. Maybe some didn’t like the frosting — then tweak that recipe! Others may have liked your cake but will have suggestions to make your cake even better.
This is truly what SEO is about — ongoing and ever changing, testing then reviewing, asking then modifying so that you end up baking cakes that bring in the doughnuts!
The reality is that although some think SEO is a piece of cake, one cake alone is not enough to open a bakery.
At your service,
Judith
I work with clients all the time who are concerned about their PPC ads not being effective. Mostly this concern comes from folks who setup their own campaigns without doing any amount of data mining or investigation into what works, what their market reacts to, what their competition is successfully doing.
Of course, I provide guidance, suggestions and even setup campaigns in order for clients to have a structure to follow and work with moving forward. But over time, they play with their ads, do what they “think” will improve their effectiveness and click-thrus, only to find they are throwing good money after bad.
Imagine my delight to find an article that describes exactly, specifically what you have to do and consider to contribute to the potential ROI of your PPC ads? I could have written this myself, and now I don’t have to!
David hits the nail on the head in regard to the requirements and necessity of activities and due diligence involved in running a successful program. If you do not want to take the time, make the time, spend the time to take him up on his advice, then I suggest you turn off your campaigns until you are ready to embrace this approach.
I’m sure you work too hard for your money to recklessly hand it over to a search engine without any hope for results.
Seven Habits of Highly Effective SEM, Part III: Creating the Right Ad Text
At your service,
Judith
One of the great ways to get your online business exposure and generate word of mouth is to share your experience with others by going the extra mile.
By doing so, you become known as an expert in your field and folks get to know you better. People like doing business with those they trust and feel they know much more than a complete stranger! Add to that you will be perceived as knowledgeable expert in your field and chances are when your product/services are needed you will be the first one they think of.
It won’t cost you anything but your time and the potential return and exposure are priceless. The key is when you do offer to help by sharing your experience and knowledge, that you do so in a totally non-commercial manner. The only thing “commercial” should be your sig file with a link to your Web site or eStore. Nothing more.
By giving away helpful valuable non-sales-pitchy assistance you rise above the rest of aggressive marketers who make it clear their motive is only to make onliners aware of their existence and get into their pocketbooks.
So get out there and join discussion boards, groups and Blogs where you can answer questions based on your experience and field of knowledge! Spread it around!
Scroll #4 written by Napoleon Hill states:
Going the Extra Mile
Render more and better service than that for which you are paid, and sooner or later you will receive compound interest on compound interest from your investment. For it is inevitable that every seed of useful service you sow will multiply itself and come back to you in overwhelming abundance.
Put your mind to work. Access your ability and energy. Who could use your help? How can you help? It doesn’t take money… all it takes is ingenuity and a strong desire to be of genuine serivce. Helping others to solve their problems will help you to solve your own.
The most successful people are those who serve the greatest number of people.
At your service,
Judith
