Dec 4, 2008 Posted by Judith

Keywords Schmeewords

Don’t get me wrong — keywords are at the heart of any Web site’s marketing strategy. And, keywords (actually keyword phrases) should be discussed during the development process — not afterward. Keywords are fundamental to your SEO (search engine optimization) efforts but only when researched and integrated properly. Now with that said, surprisingly I find that many are under an... read more

Oct 2, 2008 Posted by Judith

Where Were You 10 Years Ago?

Just a mere decade ago this online gig was still getting its sea legs.  I remember  in 1995 when I opened my “Internet Studio” in a sleeping town (not any more) on the IL/WI border — most folks thought I was crazy.  At the time, I specifically remember one older gentlemen who opened the front door to my studio and asked “…how long do you think this ‘fad’ would... read more

Sep 24, 2008 Posted by Judith

Do You Know Where Your Backlinks Are?

You see me type about it all the time… One-way, inbound links to your site.  Gotta have those links as they help Google and others determine your “popularity” factor.  Now, not all inbound links are created equal.  Since the search engines look at the “popularity” and authority of those sites providing the inbound links as part of the formula, some are inbound links given... read more

Sep 9, 2008 Posted by Judith

New Sites and the Test of Time

Most new sites will go through a waiting period for around 9 months before search engines like Google will add them to their index. It’s also known as an aging delay or in Google’s case — the sandbox. See, now you have to pass the test of time. This is basically a quality control type of move to index those sites that apparently have serious owners building sites with true value.... read more

Sep 8, 2008 Posted by Judith

Let Them Have (SEO) Cake!

Technology is what is is — we can’t change it — we can only go with the flow. Nor can we think that by disregarding certain things or ignoring others that we can expect the same level of success as the rabid aggressive non-relenting Netrepreneurs that thrive online. SEO is that 300 pound gorilla in the room that many talk about, think they know about, even think they are doing when in... read more

Aug 28, 2008 Posted by Judith

Creating PPC Ads that Actually Work!

I work with clients all the time who are concerned about their PPC ads not being effective. Mostly this concern comes from folks who setup their own campaigns without doing any amount of data mining or investigation into what works, what their market reacts to, what their competition is successfully doing. Of course, I provide guidance, suggestions and even setup campaigns in order for clients to have a... read more

Jul 21, 2008 Posted by Judith

For PPCs; You Need to be a Smartie

This is information technology after all, right? That means you use the information available to you so that you can learn, evolve with technology and understand the variables that can and will affect your outcome — or ROI. Yahoo put together a nifty little eBook that while it applies to Yahoo’s platform specifically, the tips and concepts apply overall to any Pay Per Click campaign.... read more

Jun 24, 2008 Posted by Judith

Keeping Tabs on Your Market

Did you ever contemplate or wonder what is going on online when it comes to your market? With so much info out there, do you want to know a nifty way of keeping tabs on what is going on with your competitors? Use Google Alerts! All you have to do is set up alerts for your main keyword phrases or topics of interest and each time GoogleBot scours the Web and finds something new, you get a notification... read more

Jun 16, 2008 Posted by Judith

Are You an Interactive Technophobe?

in·ter·ac·tive [in-ter-ak-tiv] –adjectiveacting one upon or with the other. of or pertaining to a two-way system of electronic communications, as by means of television or computer. (of a computer program or system) interacting with a human user, often in a conversational way, to obtain data or commands and to give immediate results or updated information.Every day I have to remind clients that... read more

May 30, 2008 Posted by Judith

Google Needs an Intervention!

I usually don’t post on Fridays — that is unless I come across something I just can’t wait to let you know about. I was thrilled to see in writing what I’ve been stating for some time now about Google — Google simply isn’t what it used to be — and not in a good way. (See, my other posts on this topic linked below this one.) From a search marketing POV, Google has... read more