Sep 1, 2009 Posted by Judith

The Winner Is … SEO or PPC?

So which do you think draws more traffic to your site. SEO or PPC? If you said SEO; you’re wrong. If you said PPC — wrong again! For the second year in a row, the highest percentage of sales dollars (40%) was generated from visitors who arrived at a site via direct access or bookmarks. Engine Ready, an Internet marketing company, analyzed 18.7 million visits over two years to Web sites run... read more

Aug 25, 2009 Posted by Judith

Do Your Landing Pages Suck?

Many don’t want to make the effort to find out … I don’t know how many times I’ve clicked on a PPC ad to only “land” at a page that either doesn’t have what I am looking for, is poorly developed and/or simply doesn’t have a clue as to how to build confidence and cater to what I, as the searcher, “landed” there for. Then, I listen to frustrated... read more

Apr 21, 2009 Posted by Judith

Your Business in 155 Characters?

One would think that most folks would easily be able to describe their business in 155 characters or less. Not the case. When working on setting up new sites, I give clients a bit of “homework” to get them thinking. One of these exercises includes describing their business in 155 characters or less. 50% of those I work with assume I mean 155 words and send an unreadable paragraph my way... read more

Apr 9, 2009 Posted by Judith

Octo-search Growing Like Gangbusters!

Trying to pull relevantly for one word keywords is next to impossible. Especially for new sites. That has always been the case except for back in the day when there weren’t that many sites — or that many searchers for that matter. A recent report that was touting Google’s dominance of 72% of search traffic for March, 09 had the usual Google gains and other search engines lose scenario.... read more

Mar 31, 2009 Posted by Judith

Are You Viral?

I tripped on an article about the top viral marketing tactics used by B2C (Business to Consumer) marketers in the U.S. and thought I would share those with you today. What this survey indicates is “sticky” features that allow visitors to do something at your site works. 91% Encouraging E-mail Forwarding 80% Tell-A-Friend Boxes on Sites I can attest to the two above which are used quite... read more

Mar 9, 2009 Posted by Judith

Poor Rankings? Think About This…

Last week I covered the reality of how Search Engines work with my updated posted on the Ten Commandments of Search Engines. This post has been “out there” for over a decade and I make a point of updating it annually. Funny, though… not so much has changed over this time period. Quality, unique, fresh content will always rule the day. But what if you haven’t understood ranking... read more

Mar 5, 2009 Posted by Judith

Ten Commandments of Search Engines

Many site owners are not aware of the reality of what will be necessary to ensure their target market finds them when searched for and a detailed explanation of the process and what to expect – as well as what not to expect. Unfortunately, many times the spam of easy listings and top 10 positions drowns out the truth of what is required to gain and maintain relevant rankings. In order to have... read more

Feb 24, 2009 Posted by Judith

First You Need to Know Where You Are…

Before you can make any educated decisions about what your next step is going to be with your Web program, you simply have to know what is going on — or not going on. If you go on a road trip, you have to know where you are at so that you can then create directions to where you want to end up. Same applies to your Web program. How can you make a decision about anything (what actions to take and... read more

Feb 18, 2009 Posted by Judith

Get On Search Engines by Friday?

We all know about the “sandbox” or waiting period new sites have to deal with to get indexed in the top search engines. Time in the sandbox is debatable and can run anywhere from 3 to 9 months. I look at the sandbox time as the 3 months for the site owner to get their sea legs, workout any kinks, add new content while allowing time to participate in forums and social media to begin exposing... read more

Jan 13, 2009 Posted by Judith

Need an Article Resource?

I get asked all the time about how to add content your site or Blog without having to actually sit down and write quality content. With that I first advise my clients to write their own articles. Doing so will then reflect their personality and expertise, thereby soft-selling their skills and giving folks a reason to want to do business with them over their perceived competitors. That said, there are... read more