4 Truths About Free Search Engine Rankings

4 Truths of Search Engine Rankings

This December will mark my 20th year as an online consultant. And still on a daily basis I am faced with explaining the truth about free (what is now called "organic") search engine rankings. Especially after the launch of a new WordPress Website, one of the primary follow-up issues is the client wanting to know when they will be in the "top 10." Every time this conversation takes place, … [Read more...]

Whoo-Hoo! SEO *is* Dead!

Whoo-hoo! SEO *is* Dead!

Having been online from the start building successful Websites for almost 2 decades, the biggest PIA of the whole experience has been SEO. Many site owners resisted embracing the hard work of marketing their sites -- they had the "build it and they will come" mentality. Back in the day, Search Engine Optimization was something those of us who created plain ole HTML sites naturally considered … [Read more...]

Crafting Link Worthy Content

Crafting Link Worthy Content

One of the most asked questions sent my way is for me to explain in a "simple and clear" way what you need to do to get those coveted backlinks that certain search engines look at to determine rankings. Here you go -- simple and clear:  Craft Link Worthy Content! craft, craft·ing 1. To make by hand. 2. To make or construct (something) in a manner suggesting great care or ingenuity. It's … [Read more...]

Do Your Landing Pages Suck?

WordPress and Landing Pages

Many don't want to make the effort to find out ... Have you ever clicked on a PPC ad to only "land" at a page that either doesn't have what you looking for, is poorly developed and/or simply doesn't have a clue as to how to build confidence and cater to what you, as the searcher, "landed" there for? You are not alone. This happens quite often to me... Frustrated site owners contact me … [Read more...]

So What About Google+? Here’s What!

What About Google+?

To most of my clients Google+ is just another "social time drain" that they don't need to concentrate on. For the most part it is the techies who've swarmed there because we are naturally first adopters. While I did setup my account, I too have found G+ to be more of an afterthought. From what I've read, the jury is still out about if G+ will be a force in social. While I am not a big … [Read more...]