So What About Google+? Here’s What!

What About Google+?

To most of my clients Google+ is just another "social time drain" that they don't need to concentrate on. For the most part it is the techies who've swarmed there because we are naturally first adopters. While I did setup my account, I too have found G+ to be more of an afterthought. From what … [Read more...]

Ten Commandments of Search Engines

Ten Commandments of Search Engines

Even after Panda and Penguin where Google made it clear that we should be concerned about our site visitors first, on a daily basis I have clients who want to do the very things that Google has made clear are spammy, lack quality and will cause your site to not rank well. In the ever-changing … [Read more...]

Is there a “War” on Free Clicks?

War on Clicks InfoGraphic

Based on the latest Google algo changes and controversial effects, combined with the new layout of Google's SERPs which are more paid advertising above the fold than not -- one could answer this question with a resounding "YES!". The infographic below shows how pay-per-click-ads are taking over … [Read more...]

Does Google Need an Intervention?

Google Intervention

From a search marketing POV, Google has many scratching their heads. Google isn't consistent, has become unstable and unpredictable. Want to see for yourself? Use SerpFox and watch your rankings for a week or so... It's crazy! Heck, we aren't looking for 100% predictability, but when search … [Read more...]

Let Them Eat (SEO) Cake!

WordPress SEO Cake

Technology is what is is -- we can't change it -- we can only go with the flow. Nor can we think that by disregarding certain things or ignoring others that we can expect the same level of success as the rabidly aggressive non-relenting Netrepreneurs that thrive online. SEO is that 300 pound … [Read more...]

The Winner Is … SEO or PPC?

SEO, PPC vs. Direct Access

So which do you think draws more traffic to your site. SEO or PPC? If you said SEO; you're wrong. If you said PPC -- wrong again! For the second year in a row, the highest percentage of sales dollars (40%) was generated from visitors who arrived at a site via direct access or bookmarks. … [Read more...]