If you run an eCom site, most likely your system sends out an order acknowledgment e-mail upon receipt of an order. If you don’t have a system that does this — time to upgrade to one that does!

There are certain basics you need to make sure are included in that e-mail to enhance confidence, avoid confusion and to ensure your customers are given the information and perception that you are in fact a legitimate enterprise:

1. Make sure you mention your site, your site URL and have your contact information within the e-mail. This helps to make it convenient for customers to contact you with any questions they may have in regard to that acknowledgment.
2. Include as many details as possible when it comes to the products or services ordered and whether they are in stock to ensure that all parties are on the same page.
3. Since your dot com many not exactly match your formal company name, to avoid confusion when your customers receive their credit card statements, include a brief note telling them what to look for when it comes to your business/company name on their statement.
4. Include a mention of what the customer can expect from that point forward. Shipment confirmation, time factors, etc.
5. If your site includes a login area or section where customers can view the status of their order, be sure to include a link to this URL in the confirmation e-mail.

By including these extra tidbits in your order acknowledgment e-mails, you save on customer service inquiries while also giving customers the confidence that you are on top of things and can be trusted with their future business.

At your service,
Judith

If you are not accepting PayPal as a option for customers to make payments for your products, you are loosing out on potential business. See, many onliners use PayPal to stash their “mad money.” For this reason, some simply won’t buy if you don’t offer PayPal. This is money that isn’t taken a seriously as that in other accounts and used for spontaneous impulse buys that would otherwise not occur.

Due to PayPal’s protection policies there are a healthy portion of onliners who won’t purchase online unless PayPal is accepted. So why look a gift horse in the mouth! If you currently do not offer PayPal, you are most likely not getting orders from those PayPalers who will look for the same product elsewhere that they can purchase with their PayPal funds.

It’s easy to setup your business PayPal account and really no reason to not offer this option to your customers. Don’t offer PayPal? Get to it! You might be pleasantly surprised at the number of orders you’ll receive once you do from those who would have otherwise gone elsewhere.

At your service,
Judith